Central station. Home base. HQ.
Your website is where your potential customers get their first “face-to-face” impression. Make it a great one. Add automation, apps, and tools to make the experience more efficient for you and convenient for them.
UX, UI, U-need it to flow.
There’s a time and a place for fancy-looking websites. It’s not when your visitors are figuring out your business. Your site visitors should be just a few clicks away from anything they need. Simplicity is next to godliness.