If you’re a plastic surgeon, your website is likely one of your essential marketing tools. Your website must be optimized for search engine optimization so potential patients can find you easily online. Unfortunately, many plastic surgeon SEO services haven’t been executed correctly, hurting their ranking in search results and costing them potential patients. This blog post will discuss the top 4 SEO issues that most plastic surgeon websites are making and provide tips on fixing them!
Missing/Duplicate Content
One of plastic surgeon websites’ most common SEO issues is missing or duplicate content. This can result from pages that are not correctly optimized or simply because there is too much content on the website. Either way, this can be a problem because it confuses search engines and makes it difficult to determine which page is most relevant for a given search. To fix this issue, ensure that all your pages are properly optimized and that there is no duplicate content. You can also try to reduce the content on your website so that search engines can more easily identify the most relevant pages.
Missing/Duplicate Title Tags
As with missing or duplicate Title Tags, this can result from pages that are not correctly optimized or because there is too much information on the website. This confusion can lead search engines to rank your pages lower in their results. To fix this issue, ensure that all your pages have proper title tags. You can also try to reduce the number of duplicate pages on your website so that search engines can more easily identify the most relevant pages.
Missing/Duplicate Header Tags
Search engines use htags to determine the topic of your content, and if they are missing, it can hurt your ranking. To fix this issue, simply add or rewrite Htags to all your pages.
Missing/Duplicate Meta Descriptions
Meta descriptions are short summaries of your page that appear in search results. They are essential because they help Google understand the relevance of your page and encourage users to click on your result. If your meta descriptions are missing, it can hurt your click-through rate, which is the number of times people click on your result in search results. To fix this issue, simply add meta descriptions to all your pages.
Missing/Duplicate ALT Attributes
ALT attributes provide text descriptions of images, which is essential for both search engine optimization and accessibility. To fix this issue, simply add ALT attributes to all your images.
<img src=”rhinoplasty.jpg” alt=”rhinoplasty before and after” width=”500″ height=”600″>
Optimize your Sitemaps
Sitemaps make it easier for search engines to find and index your pages. If your sitemap is missing or not up to date, it can hurt your rankings. To fix this issue, simply create a sitemap and submit it to Google in Google Search Console and Bing Webmaster Tools.
Create both an HTML and XML sitemap
Most CMS Platforms like WordPress will generate XML sitemaps automatically and can be found at example.com/sitemap.xml, or example.com/sitemap_index.xml. HTML sitemaps however take time to build out in a page builder or custom code. If you want to include an HTML sitemap on your website, we recommend listing out all your pages, services, products, and blogs that will automatically add to it every time there’s a new page created so you don’t have to remember to add it each time you create a page.
Make Sure correct pages are found in Sitemaps
Orphan pages, or author pages, or tag category pages might not need to be listed in your sitemap. Be sure to remove unwanted pages from your sitemap so you’re not accidentally telling Google to index pages that shouldn’t be indexed.
List all Sitemaps in Robots.txt
If you have multiple sitemaps, list them in your robots.txt file so that search engines can find them easily. This is a simple text document that, if you are on WordPress should look like this:
User-agent: * Disallow: /wp-admin/ Allow: /wp-admin/admin-ajax.php Sitemap: https://www.searchenvy.com/sitemap_index.xml Sitemap: https://www.searchenvy.com/post-sitemap.xml Sitemap: https://www.searchenvy.com/page-sitemap.xml Sitemap: https://www.searchenvy.com/glossary-sitemap.xml
Fix Low word counts Pages
This is an issue where a page has too little content compared to other pages on your website or the internet. To fix this, simply add more content to the page until it reaches at least a minimum of 300 words. There used to be an easy way to skyscraper content pages to be larger than your competitors; usually, the longest pages would win in the SERPs. We are starting to see that no longer be the case. Looking at the keywords, you would like to rank for and see what your competition is putting out. If they are 600-1500 words per page, that’s what I would recommend writing to. Helpful content will always do better than longer content.
Mobile/Responsive Design
Make sure your website is mobile-friendly. You can check this using Google’s Mobile-Friendly Test tool. If you are doing any social media advertising, more than likely that traffic will be coming from mobile devices, and you want to make sure you can capture their information or signup for a consultation. If your website is not mobile-friendly, consider updating your website so that it is responsive. You can also use a separate mobile website; just make sure that the content on your mobile site is equivalent to the content on your desktop site.
Ready to fix these issues?
If you’re experiencing any of the above SEO issues, don’t worry – we can help. Our team of experts is ready and waiting to partner with you to create a stellar SEO or marketing plan that drives traffic and conversions by fixing your website’s search engine optimization problems.
