As a managed service provider (MSP), you want to maximize your digital visibility and ensure that your target audience can easily find your website. SEO—or search engine optimization—can help you do just that. But what exactly are the five pillars of SEO for MSPs? Keep reading to find out!
Pillar 1: Local SEO
MSPs focusing on local SEO will reap the benefits of higher web traffic and increased leads. Here are three reasons why local SEO is so vital for MSPs:
1. Increased Visibility:
Optimizing your website for local search makes it easier for potential customers in your area to find you. This can result in a significant boost in web traffic and leads. The goal of marketing services such as our SEO for MSP is to keep your company in mind when they are ready to purchase. Businesses are often locked into contracts for three years with other MSPs, and their customer journey starts way before their form outreach.
2. Greater Engagement:
MSPs focusing on local SEO will reap the benefits of higher web traffic and increased leads. Focusing on local SEO also helps to create a stronger connection with your target audience. By providing relevant information about your services and areas, you’ll engage more consumers and encourage them to contact you for further information or assistance.
3. Greater ROI:
Local SEO provides one of the highest returns on investment (ROI) of any digital marketing strategy. For every dollar you spend optimizing your website and content for local search, you can expect an average return of $12-$48!
Pillar 2: Onsite SEO & Content Creation
Content creation is a vital part of SEO success. You must create content tailored to each keyword and optimized for search engine crawlers. Writing blog posts, creating video tutorials, or developing helpful resources are great ways to ensure your content is engaging and relevant to users’ needs. Additionally, it’s essential to keep the quality of your content high so as not to lose potential customers due to outdated or irrelevant material.
Pillar 3: Offsite SEO & Backlinks Building
Backlinks refer to links from other websites pointing back to yours. They can be from social media posts, blog comments, guest posts on other sites – anything that helps build links back to yours. Building backlinks increases your website’s credibility in search engines like Google and helps boost your rankings on SERPs (search engine result pages). It also helps drive more organic traffic from external sources.
Pillar 4: Technical Optimization
Technical optimization is about ensuring everything “under the hood” of your website is working correctly so it can be indexed by search engines and easily found by users who type in a query related to what you offer. This includes ensuring all images have descriptive alt tags, setting up 301 redirects when necessary, optimizing page loading speed, etc… Doing all this ensures that search engine bots can quickly crawl through. Index every page of your website without any issues – thus increasing its chances of appearing high in SERPs (search engine result pages).
Pillar 5: Tracking & Analyzing Results
The last pillar of SEO is tracking & analyzing results so you can identify where improvements need to be made to achieve better rankings on SERPs (search engine result pages). Tools such as Google Analytics allow you to track metrics such as time spent on a page and bounce rate so you can get an indication of how well users interact with each page on your website and where changes need to be made for them to stay longer/come back more often/etc. Additionally, tracking & analyzing results allows you to see which keywords bring in the most organic traffic, so you know which ones should be targeted first when optimizing content & backlinks-building efforts.
To Wrap It Up
SEO for MSPs is a complex and ever-evolving field. Still, by focusing on the five pillars of SEO we’ve outlined – onsite SEO & content creation, offsite SEO & backlinks building, technical optimization, tracking & analyzing results and using the right tools – you can ensure your website is primed to rank high in SERPs (search engine result pages) and bring in more leads if you’re here to help! Don’t hesitate to contact us to help implement any of these principles or if you want us to take care of them.