#TL;DR
Scooch up to the table and read this week’s Jerry Report, with a side of gravy. Dark mode, fav side dishes, and social media marketing insights into Facebook’s overhaul.
#SEO
🐸 Screaming Frog finally got DARK MODE! Oh and connections to Google Sheets.
How big is your black hat? 🎩 PBNs Myths and Risks.
#PPC
YouTube to show ads on channels that aren’t in the Partner Program. Anyone else over the YouTube Shorts? 🎬
#EMAIL MARKETING
What to know about email marketing in a pandemic world.
#SOCIAL
Instagram Adds Keyword Search in Addition to Profiles and Tags.
Facebook Adds More Ways for Creators to Track.
#DATA
Shopify isn’t recognizing my new GA4 tag 🛍️. We recommend installing the code directly into the header.liquid file or not upgrading until this is addressed.
#DESIGN
A peak into the insights that drove the overhaul of Facebook.
#TOOLS
Microsoft has a free 🔥heatmap software and we’re testing it out on our site. Any performance issues?
#EXTRA CLICKS
How to Leverage Keyword Mapping for SEO Success. 📔
Googles new blog Search Central has archive navigation. Here are some page experience parameters they are watching.
#BOOKCLUB
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love I
My question to this book is what do you do with products that are no better than your competitors. She addresses this in the book a bit but I’d like to hear. Apple had 1000 songs in your pocket, not even the biggest option on the market. Lucky Strike cigarettes were toasted, but so were everyone else’s. How do you position when your differentiators aren’t any better than your competitors.
