#TL;DR
We’re officially into the new year with … just as much chaos as last year so far. But the Jerry Report has Google mysteries, political updates, and some sweet web design for you.
#SEO
🤔 Sooo, a Google Ad Salesperson might have linked ad spend to organic rank. That sounds a lot like bribery. Not sure how that would work because those two aspects are supposed to be separate.
I’m not sure yet how to process the fact that Google just did a shakedown of one of our clients. In essence, they were told to spend more on paid ads in order to improve organic search *for their brand name.*
— Melinda Byerley (@MJB_SF) January 7, 2021
🍎 Apple’s search engine to prioritize privacy, which is on brand for the company. Question: Will this move dampen US Congress’s allegations towards Google?
#PPC
🙅♀️ Who are you? Google Ads needs a legal name and address, which will be displayed in the ad. You’ll need to verify your account. Don’t worry about your name showing up on actual ads, but still …
I’ve run into it with two different clients now. I don’t really feel comfortable attaching my personal information to accounts I’m hired to run.
— Harrison J Hepp (@HarrisonJHepp) January 7, 2021
#EMAIL MARKETING
💖 Slow January? Get a leg up on February marketing opportunities:
- Black History Month
- Heart Health Awareness
- Children’s Dental Health
- Cancer Awareness
- Presidents Day Sale
👀 Do you review for spam trigger words? Should you? Maybe you don’t need to waste your time. But there are a few things you should keep an eye on.
#SOCIAL
❌ The prez is off a lot of social media platforms, and people are asking if it’s legal. It is. “The First Amendment doesn’t apply to private sector organizations. That’s not how this works,” said Chris Krebs.
📵 The social media platform Parler is no longer. It’s been removed by Google Play, the App Store, and AWS.
#DESIGN
⌛ More waiting equals fewer sales. Proven fact. But there are ways to keep people waiting for your app to load without pissing people off.
🖱️ A fun mix of font and forward design scores The Designed by Women site a stellar 7.52. Would click again.
#TOOLS
☁️ Try out analytics with Cloudflare.
#HAPPY HOUR
🥕 Time to get on the healthy start-of-the-year bandwagon. Blend up a carrot, 2 sticks of celery, and 1 cup of pineapple juice for a smoothie you won’t soon forget.
#HUMBLE ASK
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