How to Grant Access to Google Tag Manager

Google Tag Manager access seems to be the way Google is going with all access including the Google Marketing Platform. We have been noticing errors with trying to install schema through GTM but, for the most part, Google Tag Manager is pretty straight forward.

Add Users to an Account

To add users to a Tag Manager account:

1. Click Admin.
2. In the Account column, select User Management.
3. Click .
4. Select Add new users.
5. Enter one or more email addresses.
6. Set Account Permissions. User is selected by default, and this level allows the user to view basic account information. Select Administrator to give us the ability to create new containers and modify user permissions for accounts and containers. Please also be sure to grant us access to edit containers as well!
7. Optional: Set Container Permissions for each container that you would like the user to have access to.
8. Click Invite. Each invited user will receive an invitation to use the container.

Add Users to a Container

To add user permissions for a specific container:

1. Click Admin.
2. In the Container column, select User Management.
3. Click .
4. Select Add new users.
5. Enter one or more email addresses.
6. Assign Container Permissions.
7. Click Invite. Each invited user will receive an invitation to use the container.

References

Google Tag Manager Users and Permissions
gtmspy.com