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Pop-Under Ad

Pop-Under Ad

Pop-Under Ads are a popular and effective form of online advertising that have become ubiquitous in the digital marketing landscape. These ads are characterized by their subtle yet strategic placement beneath the primary webpage content. Unlike their more intrusive counterpart, Pop-Up Ads, Pop-Under Ads do not disrupt the user’s browsing experience as they appear behind the main browser window and remain unseen until the user either closes the main page or minimizes it. This allows advertisers to capture the viewer’s attention when they are finished with their current browsing session, making Pop-Under Ads a powerful tool for engaging potential customers.

TL;DR What is Pop-Under Ad?

In essence, a Pop-Under Ad is an unobtrusive online advertisement that appears behind the primary webpage content, becoming visible when the user interacts with the page, often by closing it. It is designed to grab the user’s attention without interrupting their browsing experience.


Pop-Under Ads hold significant importance in the realm of digital marketing. They offer several advantages that impact marketing strategies and campaigns:

  1. Enhanced User Experience: Pop-Under Ads do not interfere with the user’s immediate browsing experience, leading to less annoyance compared to Pop-Up Ads. This approach ensures a positive interaction between the user and the advertised content.
  2. Higher Conversion Rates: Due to their less intrusive nature, Pop-Under Ads tend to have higher click-through and conversion rates. Users are more likely to engage with these ads since they do not disrupt their current online activity.
  3. Increased Brand Exposure: Pop-Under Ads provide an opportunity for brands to gain visibility, even if users do not immediately interact with the ad. Since the ad remains open in the background, it can serve as a reminder or provoke curiosity, potentially leading to future engagement.
  4. Targeted Marketing: Marketers can strategically time the appearance of Pop-Under Ads based on user behavior and preferences, ensuring that the right message reaches the right audience at the right time.

Examples/Use Cases

Here are some real-life examples and use cases of Pop-Under Ads in action or as part of marketing strategies:

  • E-commerce Promotions: Online retailers often use Pop-Under Ads to showcase special offers or discounts as users navigate their website. When a customer is about to leave without making a purchase, a Pop-Under Ad may appear, encouraging them to take advantage of the offer.
  • Lead Generation: Companies looking to build their email subscriber list may employ Pop-Under Ads offering free downloads or access to exclusive content in exchange for user contact information.
  • Event Promotion: Event organizers use Pop-Under Ads to promote upcoming events, such as concerts, conferences, or webinars. These ads can generate interest and ticket sales from website visitors.
  • Content Discovery: Content-driven websites may employ Pop-Under Ads to recommend related articles or videos, keeping users engaged and exploring more of their content.


Pop-Under Ads fall under the following categories:

  • Advertising
  • Digital Marketing
  • Online Advertising
  • Display Advertising
  • Web Marketing



  • Underlay Ads
  • Behind-the-Scene Ads
  • Stealth Ads



Key Components/Features

The primary components and features of Pop-Under Ads include:

  • Visibility: Pop-Under Ads are hidden beneath the primary webpage content and become visible when the user interacts with the page.
  • Engagement: These ads are designed to capture the user’s attention without disrupting their browsing experience.
  • Timing: Pop-Under Ads can be triggered based on user behavior, making them highly targeted.
  • Conversion Tracking: Marketers can track the effectiveness of Pop-Under Ads by monitoring click-through rates and conversion metrics.

Related Terms

  • Pop-Up Ad
  • Display Advertising
  • Online Marketing
  • Click-Through Rate (CTR)
  • Conversion Rate

Tips/Best Practices:

To effectively utilize Pop-Under Ads in marketing efforts, consider these best practices:

  1. Relevance: Ensure that the content of your Pop-Under Ad is relevant to the user’s interests and the webpage they are visiting.
  2. Timing: Strategically time the appearance of Pop-Under Ads to maximize their impact, such as when a user is about to leave your site.
  3. Clear Call-to-Action (CTA): Include a compelling CTA in your ad to prompt user engagement.
  4. A/B Testing: Experiment with different ad creatives, messages, and placements to identify what works best for your target audience.
  5. Frequency: Avoid bombarding users with excessive Pop-Under Ads, as this can lead to annoyance and negative perceptions of your brand.

Further Reading/Resources

If you’re interested in learning more about Pop-Under Ads, here are some recommended resources:


1. What distinguishes Pop-Under Ads from Pop-Up Ads?

Pop-Under Ads differ from Pop-Up Ads in their approach. While Pop-Up Ads disrupt the user’s browsing by appearing on top of the content, Pop-Under Ads remain hidden until the user interacts with the webpage, providing a less intrusive experience.

2. How can I ensure my Pop-Under Ads are not perceived as annoying?

To avoid annoyance, carefully time the appearance of Pop-Under Ads based on user behavior and ensure that the content is relevant and valuable to the user’s interests.

3. Are Pop-Under Ads still effective in the era of ad blockers?

Yes, Pop-Under Ads can still be effective as they often bypass ad blockers due to their less intrusive nature. However, it’s essential to create engaging and relevant content to capture the user’s attention.

4. Can I track the performance of my Pop-Under Ads?

Yes, you can track the performance of Pop-Under Ads by monitoring metrics such as click-through rates (CTR) and conversion rates. This data helps you assess the effectiveness of your campaigns.

5. Are there any industries where Pop-Under Ads are particularly effective?

Pop-Under Ads can be effective in various industries, including e-commerce, lead generation, and content-driven websites. Their success depends on targeting and relevance to the specific audience.

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