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Pagejacking is a term that refers to the unethical and manipulative practice of hijacking or copying web pages from legitimate websites and then displaying them on another site without the owner’s consent or knowledge. It is a form of online content theft and is typically done with the intention of deceiving search engines and visitors for various purposes, such as gaining traffic, ad revenue, or spreading malicious software. Pagejacking involves creating a duplicate or near-identical version of a webpage and using various techniques to make it appear as an original, legitimate page.

TL;DR What is Pagejacking?

In simple terms, Pagejacking is the act of stealing web content from one site and posting it on another without permission, often with deceptive intentions.


Pagejacking is of significant importance in the context of digital marketing because it can have detrimental effects on a website’s reputation, search engine rankings, and overall online presence. When a malicious actor engages in Pagejacking, it can lead to the following consequences:

  1. Damage to Reputation: Pagejacking can tarnish the reputation of a legitimate website by associating it with fraudulent or harmful content. Visitors may lose trust in the website, affecting its credibility.
  2. SEO Impact: Search engines like Google penalize websites engaged in Pagejacking by lowering their search rankings. This can result in reduced organic traffic and visibility.
  3. Loss of Revenue: If a hijacked page contains ads or affiliate links, the hijacker may earn revenue from the stolen content, while the original website loses potential income.
  4. Security Risks: Pagejacking can be used to distribute malware or phishing scams, putting visitors’ devices and personal information at risk.
  5. Legal Consequences: Pagejacking is illegal and can lead to legal action against the perpetrators, which can be costly and damaging to their online presence.

In summary, Pagejacking is a serious issue that marketers and website owners must be aware of to protect their online assets and maintain a positive digital presence.

Examples/Use Cases

Real-life examples of Pagejacking include:

  • A competitor copying product pages from a successful e-commerce website and posting them on their own site to steal traffic and sales.
  • Malicious actors duplicating a news article from a reputable source and altering it to spread false information or promote a scam.
  • Spammers creating fake blog posts by copying content from legitimate blogs and using them to generate ad revenue through click-throughs.


Pagejacking falls under the following categories:

  • Digital Marketing
  • Online Security
  • Unethical Practices
  • Search Engine Optimization (SEO)



  • Content Theft
  • Website Hijacking
  • Page Duplication



Key Components/Features

The key components/features of Pagejacking include:

  • Duplication of web content
  • Deceptive tactics to make the hijacked page appear legitimate
  • Unauthorized use of someone else’s content
  • Manipulation of search engine results
  • Potential harm to website reputation and SEO

Related Terms

  • Content Scraping
  • Plagiarism
  • Black Hat SEO
  • Malware Distribution

Tips/Best Practices

To protect your website from Pagejacking and unethical practices, consider the following best practices:

  1. Regularly monitor your website’s content for duplicates using tools like Copyscape or Google Alerts.
  2. Implement security measures to prevent unauthorized access to your website.
  3. Use meta tags and canonical URLs to indicate the original source of content to search engines.
  4. Educate your team about the risks of Pagejacking and the importance of reporting any suspicious activity.
  5. Consider legal action against perpetrators if your content is stolen.

Further Reading/Resources

For more information on Pagejacking and how to protect your website, you can explore these resources:


What is Pagejacking, and why is it a concern for website owners?

Pagejacking is the unauthorized copying and posting of web content from one site to another, often with deceptive intentions. It is a concern for website owners because it can damage their reputation, harm their search engine rankings, and lead to loss of revenue and legal consequences.

How can I detect if my website has been Pagejacked?

You can detect Pagejacking by regularly monitoring your website’s content for duplicates using online tools like Copyscape or Google Alerts. Sudden drops in search engine rankings or unexpected changes in website traffic can also be indicators of Pagejacking.

Can Pagejacking have legal consequences?

Yes, Pagejacking is illegal and can have legal consequences. Website owners can take legal action against perpetrators for copyright infringement and other violations.

Are there ways to protect my website from Pagejacking?

Yes, there are several ways to protect your website from Pagejacking. Implement security measures to prevent unauthorized access, use canonical URLs to indicate the original source of content, and consider legal action against perpetrators if your content is stolen.

How can Pagejacking affect my website’s SEO?

Pagejacking can have a negative impact on your website’s SEO. Search engines like Google may penalize your site by lowering its search rankings if they detect duplicate content or deceptive tactics. This can result in reduced organic traffic and visibility.

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