A “Page View” refers to an instance when a visitor accesses a page on a website. Every time the page is reloaded or visited, it is counted as a new page view. This metric is used in web analytics to gauge the popularity and traffic of specific pages within a site. It’s an important indicator for website owners and marketers, as it helps them understand user interest and engagement with the site’s content. Page views can also provide insights into the effectiveness of online marketing campaigns, search engine optimization (SEO) efforts, and the overall user experience on the website.