Search Envy Icon


Lifetime Value (LTV)

Lifetime Value (LTV)

A Lifetime Value (LTV) is a calculation that estimates the amount of money a company expects to earn from a customer over the course of their relationship with that customer. LTV takes into account how much a customer spends over time, as well as the likelihood of that customer returning or referring others to the company.

Leave a Reply

Your email address will not be published. Required fields are marked *

Glossary Quicklinks



Table of Contents