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Gtm – Go To Meeting

Gtm – Go To Meeting

Gtm, short for GoToMeeting, is a popular online conferencing and video collaboration tool that enables individuals and teams to meet, collaborate, and communicate seamlessly over the internet. It allows users to conduct virtual meetings, webinars, and presentations, making it a valuable platform for businesses and organizations to connect with colleagues, clients, and partners from anywhere in the world.

Importance In the realm of marketing, GoToMeeting plays a pivotal role in facilitating communication and engagement. It empowers marketing teams to host webinars, product launches, and virtual events, reaching a global audience without the limitations of physical boundaries. The significance of Gtm lies in its ability to enhance marketing strategies by providing a platform for live demonstrations, product showcases, and interactive sessions, fostering stronger customer relationships and driving brand awareness.

Examples/Use Cases

  • Hosting virtual product launches: Companies can use Gtm to introduce new products or services to a wide audience through interactive online presentations.
  • Conducting marketing webinars: Marketers can educate their target audience about industry trends, best practices, and their products through live webinars.
  • Collaborating with influencers: Gtm enables marketers to collaborate with influencers and conduct live Q&A sessions or discussions, increasing brand visibility.


  • Online Meetings
  • Webinars
  • Video Conferencing
  • Virtual Events
  • Communication Tools



  • GoToMeeting
  • GTM
  • GoToMeeting by LogMeIn


  • N/a

Key Components/Features

  • Video Conferencing: Gtm offers high-quality video and audio capabilities for effective communication.
  • Screen Sharing: Users can share their screens to showcase presentations, documents, or software.
  • Recording: Gtm allows meetings and webinars to be recorded for future reference.
  • Interactive Tools: It offers features like chat, polls, and Q&A sessions for engagement.
  • Integration: Gtm integrates with various platforms such as Microsoft Teams, Outlook, and Slack.

Related Terms

  • Web Conferencing
  • Video Collaboration
  • Virtual Presentations
  • Webinars
  • Remote Work

Tips/Best Practices:

  1. Test your audio and video settings before starting a Gtm meeting to ensure a smooth experience.
  2. Prepare engaging content and visuals to keep participants interested during webinars.
  3. Use the recording feature to share the meeting with those who couldn’t attend.
  4. Encourage audience participation through interactive features like polls and Q&A.
  5. Integrate Gtm with your marketing automation tools for streamlined follow-up after webinars.

Further Reading/Resources


What is GoToMeeting (Gtm)?

GoToMeeting, often referred to as Gtm, is an online conferencing and collaboration platform that allows users to conduct virtual meetings, webinars, and presentations over the internet. It is widely used for remote communication and collaboration among individuals and teams.

How does GoToMeeting work?

GoToMeeting works by providing a virtual platform where users can schedule and host meetings or webinars. Participants join these sessions by clicking on an invitation link, and they can communicate through video, audio, and chat. The host can share their screen and use interactive features for engagement.

What are the benefits of using GoToMeeting for marketing?

Using GoToMeeting in marketing enables businesses to reach a global audience through webinars, product launches, and virtual events. It fosters customer engagement, allows for live demonstrations, and enhances brand visibility.

Is GoToMeeting secure for confidential meetings?

Yes, GoToMeeting offers security features such as password protection, encryption, and waiting rooms to ensure the confidentiality of meetings. It is a trusted platform for both internal and external communications.

Can I integrate GoToMeeting with other marketing tools?

Yes, GoToMeeting can be integrated with various marketing automation tools, including CRM systems and email marketing platforms, to streamline follow-up processes and track participant engagement.

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