Search Envy Icon


Gross Rating Points

Gross Rating Points

Gross Rating Points (GRP) is a term used in advertising and marketing. It refers to the number of people who see an ad or commercial, regardless of whether they interact with it. GRP is usually calculated by multiplying the number of viewers by the average frequency with which they see the ad.

Leave a Reply

Your email address will not be published. Required fields are marked *

Glossary Quicklinks



Table of Contents