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Ad Extensions

Ad Extensions

Google Ad Extensions are additional information that can be added to Google Ads to provide more context and value to users. These extensions can include different links, contact information, or other relevant details to enhance the ad’s performance and boost its click-through rate (CTR). By utilizing Google Ad Extensions, marketers can provide a richer user experience and increase their chances of conversion by presenting a more comprehensive view of their product or service.

TL;DR What are Google Ad Extensions?

Google Ad Extensions are add-ons to Google Ads that offer extra information, such as links, contacts, or other relevant details, to improve user experience and enhance the ad’s effectiveness.


Google Ad Extensions play a vital role in marketing campaigns by improving the performance and engagement of ads. These extensions can increase CTR, conversion rates, and overall ad performance by providing additional information and options for users to interact with. Ad Extensions can also help marketers to stand out from the competition and showcase their unique selling points more effectively.

Examples/Use Cases

  1. A local restaurant can use location extensions to display its address, allowing potential customers to find their way to the establishment quickly.
  2. An e-commerce store can use price extensions to showcase various products and their prices, enticing users to click on the ad and purchase.
  3. A software company can use site link extensions to direct users to specific pages, such as product features or customer reviews, to help them make informed decisions.


  • Advertising
  • Digital Marketing
  • Search Engine Marketing (SEM)
  • Pay-per-Click (PPC)
  • Online Advertising


  • Google Ad Extensions
  • Ad Add-ons

Key Components/Features

  • Sitelinks: Extra links that direct users to specific pages on your website.
  • Call Extensions: Add a phone number to your ad for users to call directly.
  • Location Extensions: Display your physical address and help users find your business.
  • Price Extensions: Showcase your products or services and their prices.
  • App Extensions: Promote your mobile app with a direct link to download it.

Related Terms

Tips/Best Practices

  1. Use relevant extensions that align with your marketing goals and target audience.
  2. Keep extension information up-to-date and accurate.
  3. Test different combinations of extensions to find the most effective setup.
  4. Analyze performance data and optimize your extensions based on the results.
  5. Use extension scheduling to display specific extensions during certain times or days.

Further Reading/Resources


How much do Google Ad Extensions cost?

Google Ad Extensions are free to add to your ads. However, clicks on extensions are charged the same as clicks on the ad headline.

Are Google Ad Extensions available for all types of campaigns?

No, some ad extensions are only available for specific campaign types. For example, app extensions are only available for search and display network campaigns.

Can I add multiple extensions to a single ad?

Yes, you can add multiple extensions to a single ad. Google Ads will automatically choose the best combination of extensions to display based on factors such as ad relevance, performance, and available space.

How do I know if my Google Ad Extensions are performing well?

To evaluate the performance of your ad extensions, you can access the “Extensions” tab in your Google Ads account. This section provides data on the number of clicks, impressions, CTR, and other relevant metrics for each extension. By analyzing this data, you can determine which extensions are contributing to the success of your ads and make adjustments accordingly.

Can I customize the appearance of my Google Ad Extensions?

While you cannot fully customize the appearance of ad extensions, you can choose which information to include, such as specific links, prices, or contact details. Google Ads will automatically format and display the extensions based on design guidelines to ensure a consistent user experience.

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