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2024 Digital Marketing Glossary & Abbreviations

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A

A/B Testing

An autoresponder is a software tool that automatically sends pre-written emails to subscribers or customers at predetermined intervals. It is commonly used for email marketing campaigns and customer support.

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Abandoned Cart

An abandoned cart is used in e-commerce to describe when a customer adds items to their online shopping cart but leaves the website before completing the purchase.

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Above The Fold

The term came from area of the newspaper or magazine that is visible to a person who has just picked it up, which differs from what you would see if you looked at the entire page. Above The Fold is also an advertising strategy where ads are placed high on a website (above the part of the webpage that gets cut off when scrolling down) so they will be seen first by visitors before any other content loads.

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Account Based Marketing (ABM)

Account-based marketing is a way of targeting customers based on their relationships with different brands. It works by identifying the different types of accounts relevant to a customer and then finding out how these relationships can be used as a type of segmentation to identify with that customer’s needs and interests.

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Ad Blocking

Ad Blocking is the term for blocking ads online. You block ads by installing ad blockers, or plug-ins to your browser, which prevents certain types of advertising from appearing on the site you are viewing.

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Ad Copy

Ad copy is a persuasive piece of writing for advertisements. It is used to promote their products or services. It can be anything from an advertisement in the newspaper to a short one-paragraph description on your social media page.

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Ad Extensions

Ad extensions are additional pieces of information that can be attached to an ad usually used in Google Ads. This information can be anything from a call button to location information. Ad extensions give people more reasons to choose your business, and they may increase an ad’s clickthrough rate by several percentage points.

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Ad Fatigue

Ad fatigue is the gradual loss of interest in digital content due to excessive ads. The issue with ad fatigue is that it can lead to disengagement with the site or app, which can have serious consequences for advertisers.

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Ad Group

Ad Groups, usually for Google Ads, are a way to organize your ads by a common theme, such as the types of products or services you want to advertise. Ad groups make it easy and efficient with organizing all these different types by theme.

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Ad Network

An ad network is a network that connects advertisers to publishers. Advertisers are companies that want to promote their products or services, and publishers are websites or apps that want to sell ad space. Ad networks usually take a commission from the money earned by the publisher.

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Ad Space

Ad Space is the area on a web page or other document where an advertisement can be placed. Publishers are paid by advertisers to display these advertisements on their websites, which generates money for the website.

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Adsense

AdSense is a popular advertising service used by website owners to host text and display ads on their sites. Google Adsense allows webmasters to place contextual advertisements within the content of their site in order to earn revenue from each click on the ad, or impression.

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Advertising Budget

The Advertising Budget is the amount of money used to promote a product or service over a period of time. It is important because it allows the company to allocate money towards a specific goal and measure the results of that investment.

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Advertorial

An advertorial (a portmanteau of “advertisement” and “editorial”) is a type of advertising that resembles an editorial or journalistic article.

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Affiliate Network

An affiliate network, also called a referral program or affiliate program, is a system that gives affiliates the ability to promote a brand/product by referring customers who purchase to the company.

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Alt Text

Alt text is defined as a textual alternative to an image. The alt text is displayed when the image can’t be displayed for some reason.

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Anchor Text

Anchor text is the visible, clickable text in a hyperlink. When you click on an anchor text, it takes you to the destination URL specified in the link. Anchor text is also used by search engines to help determine the relevance of a web page for a particular search term.

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Annual Recurring Revenue

Annual recurring revenue (ARR) is a term used in business to indicate the amount of money a company expects to earn in a given year from customers who have agreed to pay for goods or services on an ongoing basis.

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Application Programming Interface

Application Programming Interface (APIs) are used to connect different pieces of software together. They allow developers to access data from other systems without having to know the details about how that system works.

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Attribution

Advertising attribution, as a concept, is the process of assigning credit for clicks, conversions, and sales. Attribution modeling provides you with insight into what keywords, ads, and campaigns are generating the most value for your business so that you can optimize your PPC activity for better results.

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Audience Marketing

Audience marketing is a type of marketing that focuses on identifying and targeting different groups of people based on their behaviors, perceptions and mindsets.

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Audience Segmentation

Audience segmentation divides a more vast audience into smaller groups or segments based on shared characteristics such as demographics, interests, behaviors, or other relevant factors. This process allows marketers to create targeted marketing campaigns that resonate with specific groups, leading to higher conversion rates, better ROI, and improved customer engagement.

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Audit

A marketing audit is a detailed examination of a company’s marketing activities and strategies. It can be used to identify areas where improvements can be made, and to help guide future marketing decisions.

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Autoresponder

An autoresponder is a type of software that automatically responds to incoming electronic communication, such as e-mails. Autoresponders can be configured to send a variety of responses, such as a simple acknowledgement that the message was received, or a more detailed response containing specific information.

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B

Banner Ad

Banner ads are graphic design elements on the webpage that often display advertisements. While they can also be used to promote information, they are most common in display advertising.

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Banner Blindness

Web banner blindness is when the perception of a website banner ad no longer is seen or gets the viewer’s attention. Banner blindness has been shown to occur when viewers are so use to ads that they turn a blind eye to them not seeing the ads all.

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Baseline

The standard against which other things, such as subsequent measurements or activities, are measured. Search Envy establishes a baseline for every new client to show our results.

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Bid

Bid is the maximum amount of money an advertiser is willing to pay for each click on an advertisement.

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Bing Ads

Microsoft attempt of Google Ads. If you are fully optimized on Google Ads this is where you could branch out to test for further conversions.

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Black Hat Seo

Black Hat Seo is a form of search engine optimization (SEO) that deliberately manipulates search engine rankings for financial or political gain.

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Blog

A blog (a contraction of the term “web log”) is a web site that is made up primarily of posts, typically short in nature. Blogs are usually text-based and provide commentary or analysis about a topic.

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Bots

The term ‘bot’ – short for robot – is a software program that performs automated, repetitive, pre-defined tasks. Because they are automated, they operate much faster than human users. They carry out useful functions, such as customer service or indexing search engines, but they can also come in the form of malware – used to gain total control over a computer.

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Bottom of funnel (BOFU)

Bottom of funnel (BOFU) is a term used in marketing to refer to the stage in the sales process where the majority of sales are made. The BOFU is the last step before the customer makes a purchase.

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Bounce Rate

Bounce Rate is the percentage of visitors to a website who leave after viewing only one page and taking no action.

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Brand

Brand refers to the name, term, design, symbol, or other feature that identifies one seller’s goods or services as distinct from those of other sellers.

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Brand Awareness

Brand Awareness is the process of marketing a specific brand to a consumer through advertising and other means for purposes of bringing about social recognition.

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Brand Identity

Brand identity is the totality of name, visual elements, communications, product attributes and customer experience that distinguishes one company’s products or services from another.

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Brand Image

A brands’ image is the perceptions of the consumers about an organization’s products, services, and processes.

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Brand Positioning

Brand positioning is the strategy that a company uses to communicate what its brand represents. It involves developing a unique selling proposition (USP) and then differentiating the brand from its competitors.

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Breadcrumbs

Breadcrumbs are a navigational aid that allows users to keep track of their location within a website or application. They are generally displayed as a row of links near the top of the page, and allow the user to return to a previous page easily.

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Browser

A web browser allows users to visit websites and view content on their device screens. There are many different types of web browsers available for download from various sources including Google Chrome, Mozilla Firefox, Safari, Opera Mini and Internet Explorer.

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Business to Consumer

The term business-to-customer (B2C) refers to the exchange of goods and services directly between a Business and its consumers, who are the ultimate users of its products or services. The majority of Businesses that sell directly to customers can be classified as B2C businesses.

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Buyer Persona

Buyer persona is a fictional character that serves as an example of a typical customer with certain needs. The buyer persona profiles are developed based on the requirements for the product or service, target customers, and competitors in the market.

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Buzzword

A buzzword is a word or phrase that is very popular in a short span of time. Buzzwords are often used by people to seem knowledgeable about the topic.

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C

Caching

Caching is a technique that can be used to improve the performance of a web application. It involves storing static files on a server so that they can be accessed more quickly by clients.

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Call to Action (CTA)

A call to action (CTA) is a statement or slogan used by an organization to entice its members, or the public, to take specific actions, usually to support or purchase a product or service.

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Campaign

A marketing campaign is a coordinated series of marketing activities designed to achieve a specific goal or objective.

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CAN-SPAM

The CAN-SPAM Act of 2003 is a law that regulates the sending of commercial email messages. The CAN-SPAM Act requires that you have an opt-in from your customers before you can send them any promotional emails, and also prohibits deceptive subject lines or false headers.

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Canonical Url

A canonical URL is a web page address with the main version of content on the internet. It is typically used to ensure that search engines can crawl and index pages with ease, and to reduce duplicate content.

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Cascading Style Sheets (CSS)

Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language. A style sheet is a collection of rules that tells a web browser how to display a document written in HTML or XML.

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Case Study

A case study is an in-depth examination of a particular incident or event usually highlighting the value an agency can bring to similar clients.

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CASL

The Canadian Anti-Spam Law, known as CASL, is a new anti-spam legislation that will apply to all electronic communications (i.e. email, texts) carried out by businesses in connection with a “commercial activity.”

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CDN

A content delivery network (CDN) is a geographically distributed group of servers that work together to deliver online information quickly. Assets required for the loading of online content, such as HTML pages, javascript files, stylesheets, images, and videos, are transferred quickly via a CDN.

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CDP

A customer data platform, also known as a CDP, is a marketer-managed system that collects customer information from various sources and normalizes it before creating unique, unified profiles for each client.

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Citations

Citations are the way you inform your readers that content in your work was taken from another source. In SEO these are part of a backlinking strategy to list your business on other websites.

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Classified Advertising

Classified advertising is a form of advertising that is used to promote goods and services. Classified advertising is a form of advertising that is used to promote goods and services. Classified ads appear in newspapers, magazines, yellow pages, online directories and for some types of businesses in local signs.

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Clickthrough rate (CTR)

The clickthrough rate (CTR) is a marketing metric that is used to determine the success of an online advertising campaign. It is the number of clicks on an advertisement divided by the number of impressions that the advertisement receives.

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Cold Calling

Cold Calling is the process of contacting potential customers over the phone who don’t already have a relationship with your company.

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Cold Email

Cold Email is a message sent to a potential customer or business partner who you do not know, in the hope of starting a relationship or securing a sale.

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Comment Spam

Comment spam is an act of publishing unwanted comments on websites. It is usually published in order to promote a product or service.

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Comparative Advertising

Comparative advertising is a form of advertising in which businesses compare their products or services to those of their competitors. It is also known as “comparative marketing” or “contrast advertising”.

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Contact Form

A contact form is one of the most common ways that website owners use to communicate with their visitors. A contact form allows you to send information about your business, an inquiry about an order, or any other questions.

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Content

Content is the information and ideas that are conveyed through a medium, such as writing, speech, or images.

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Content Management System (CMS)

content management system (CMS) is a type of software designed to create and publish Web-based content. It typically consists of a database, commonly MySQL or PostgreSQL, and a server-side scripting language, such as PHP or ASP.

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Content Marketing

Content Marketing is a marketing strategy where companies create and share valuable content with their customers to attract and retain prospects.

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Contextual Marketing

Contextual marketing is marketing that is based on the context of the customer. Contextual marketing has been found to be successful with online advertising that is targeted at visitors of blogs, Facebook pages, and other social media sites that are related to a company’s products. The focus is on providing content that is related to what the visitor was most likely looking for when they found these sites by searching for products or brands, or clicked on sponsored links. This type of marketing relies on predictive analytics. It also focuses on the user’s location, time of day, and other demographic data.

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Conversational Marketing

Conversational marketing is a form of marketing that engages with consumers. Live chat, bots, voice assistants, and other types of conversational AI are all examples of conversational marketing. Conversational marketing may be used to promote products that have previously been regarded as marketing materials.

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Conversion Path

The conversion path is the sequence of events that a website user follows from visiting a website to getting the desired brand outcome. Conversion paths are noticed in retrospect by going through the steps that led to a consumer’s conversion.

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Conversion Rate

Conversion Rate is the percentage of visitors to a website who have completed the desired action, such as signing up for a product or service or purchasing a product. The conversion rate is generally measured as a single number, but a multi-channel conversion tracking system enables marketers to measure conversions from several different sources.

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Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take the desired action, such as filling out a contact form or making a purchase. It involves testing and experimenting with different elements of your website to see which ones result in more conversions.

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Corporate Identity

A company’s corporate identity is the public face of the business. It is how the company wants to be perceived by the outside world. The corporate identity includes things like the company’s name, logo, and marketing materials.

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Cost of Sales

Cost of Sales is the direct and indirect costs associated with the creation of a product or service. It is also known as the cost of goods sold.

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Cost Per Click

Cost Per Click is an advertising metric used to evaluate the cost-effectiveness of a campaign. Cpc is calculated by dividing the total cost of a campaign that generated any clicks by the number of clicks generated by this campaign.

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Cost Per Impression

Cost Per Impression is the measure of cost-effectiveness for an advertisement campaign. Cost Per Impression measures how much it costs to show your ad on a page view, not whether people click on your ad or not.

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Cost per Lead

Cost per lead is a phrase often used by marketers to refer to the cost of acquiring a new lead from an advertisement or marketing campaign.

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Cost per Mille (CPM)

Cost per Mille (CPM) is the cost of advertising a message to 1,000 people. It is also known as Cost per Thousand (CPT), and Rate per Thousand (RPM).

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Cost-Based Pricing

Cost-Based Pricing is a straightforward pricing strategy widely used across various industries. This approach focuses on determining the price of a product or service by

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Creatives

The ad shown to users on a webpage, application, or other digital environment is known as a creative. Image, video, audio, and other formats may be used in creatives. In order for creatives to serve ads, they must be added to line items.

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Crowdsourced Content

Crowdsourced content refers to a type of content that is created by a group of people such as a forum website, audience, or expert panels. It can be in the form of text, images, or videos.

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Customer Acquisition

Customer acquisition is the process of finding and attracting new customers to a business. It typically involves marketing and advertising efforts.

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Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer. This cost can include advertising, marketing, and sales expenses, as well as the cost of any incentives offered to customers.

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Customer Expansion

Customer Expansion is the act of increasing the number of customers that a company has. This can be done through a variety of methods, including marketing, sales, and customer service.

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Customer Journey

A customer journey is a term used in marketing to describe the customer’s experience with a brand, from the first time they become aware of it to long after they have stopped using its products or services.

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Customer Lifetime Value (CLV)

Customer lifetime value (CLV) is the total worth to a firm of a customer over the course of their relationship. It’s an essential indicator since retaining current customers is less expensive than attracting new ones, so increasing the worth of your existing clients is an excellent approach to raise revenue.

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Customer Loyalty

A customer is considered to be loyal when they continue to make purchases from a business despite not always getting the best deals. Loyal customers are typically more profitable for a business, and businesses often go out of their way to keep them happy.

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Customer Marketing

Customer marketing is the process of designing and executing marketing programs that target individual customers or specific customer segments. It involves understanding customer needs and desires and then creating a unique marketing mix to satisfy those needs.

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Customer Relationship Management (CRM)

Customer relationship management (CRM) is the process of managing a company’s interactions with current and potential customers. It involves using technology to organize and track customer information, as well as customer interactions, in order to improve business relationships customers and develop new ones.

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Customer Success

Customer Success is the process of ensuring that customers achieve their desired outcomes and receive value from your product or service.

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Customer Support

Customer support is a range of services that helps customers with using a product or service. It can include answering questions, providing training, and resolving problems.

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D

Dashboard

A marketing dashboard is a visual representation of data that provides insights into a company’s marketing performance. It can include data on website traffic, social media engagement, leads generated, and other key metrics. A marketing dashboard can help companies track their progress towards marketing goals and identify areas for improvement.

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Deal Closing

The process of finalizing a business transaction. This typically includes signing contracts, transferring funds, and completing any other necessary steps.

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Decision-Maker

A Decision-Maker is someone who makes decisions, usually in a business or political setting. They may have a team of people who help them make decisions, but the ultimate responsibility for the decision falls on them.

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Dedicated Hosting

Dedicated hosting is a form of hosting in which the client leases an entire server rather than sharing one with other clients. This is often done for businesses that experience a high volume of traffic or require a specific configuration.

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Dedicated IP

A Dedicated IP is an IP address that is set aside for a specific user or entity. This allows for greater control and security, as well as the ability to track activity associated with that IP address.

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Deep Linking

Deep linking is a technique used to link directly to specific content within an app or website, as opposed to the app’s or website’s homepage. This can be useful for providing users with quick and easy access to the content they’re looking for, without having to navigate through a series of menus or pages.

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Deep Web

The deep web (or invisible web) is a part of the World Wide Web that is not indexed by traditional search engines. The deep web contains content that is not accessible through standard web browsers, such as content that is hidden behind login screens or requires special software to access.

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Demand Generation

Demand Generation is the process of creating a demand for a product or service. This can be done through marketing and advertising efforts, as well as through PR and public relations initiatives.

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Demand-Side Platform (DSP)

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

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Demographics

Demographics refers to the population characteristics of a given area or region, typically including age, sex, income, race, and education. Demographic data is often used to understand and plan for the needs of a community.

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Digital Marketing

Digital marketing is the process of marketing products or services online. It involves the use of digital technologies, such as the Internet, mobile phones, and digital billboards, to reach and engage customers.

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Direct Competition

A situation in which two or more businesses offer the same product or service in the same geographic area. This can be harmful to all businesses involved, as it can lead to price wars and decreased profits.

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Direct Mail Marketing

Direct mail marketing is a form of advertising that uses the postal service to deliver advertising materials, such as flyers, brochures, or letters, to targeted customers.

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Direct Marketing

Direct Marketing is a form of marketing that involves the use of one-to-one communication with potential or current customers. This type of marketing can be accomplished through a number of methods, including but not limited to email, phone, or direct mail.

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Directory

A directory website is a website that consists of a listing of links to other websites. It can be organized by category, file type, or other method. Directory websites can also be nested within other directories.

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Discovery Call

A discovery call is a telephone call made by one company to another company to inquire about a potential business opportunity.

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Disintermediation

Disintermediation is the removal of an intermediary in a business transaction. It can refer to the direct interaction between two parties or the removal of a third party who traditionally played a role in the transaction.

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Display Ads

Display Ads are a form of online advertising where the advertiser pays for a banner ad to be shown to a certain audience. The banner ad is typically a graphic image or video, and may also include text.

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Display Advertising

Display advertising is a form of advertising that uses electronic media to create an advertisement. This type of advertising is often used on websites and social media platforms.

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Distribution Channel

A distribution channel is a system of organizations, people, and activities that are involved in transferring goods from the producer to the consumer.

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Domain

A website’s domain name is the text string that appears after the “https://” in a web address. A domain name is a unique name that identifies a website. It is used to access websites on the internet instead of IP addresses

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Domain Authority

Domain Authority (DA) is a measure of how authoritative a website is on a certain topic. It is calculated using a variety of factors, including the number of links to the site from other authoritative websites.

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Domain Name System (DNS)

Domain Name System (DNS) is a system that translates domain names into IP addresses. DNS is used to ensure that we browsers can find the correct websites when users enter domain names into their browsers.

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Doorway Domain

A Doorway Domain is a type of top-level domain (TLD) used in the internet’s Domain Name System (DNS). It is used to indicate that a domain name is for use in internationalized domain names (IDNs), which allow characters from non-ASCII scripts to be used in domain names.

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Doorway Page

A doorway page is a type of web page that is designed to rank highly for specific search queries, but provides little or no value to users who click on it. Doorway pages are often created by businesses who want to funnel users from search engines to their other websites, without providing them with any useful information in the process.

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Drip Campaign

A drip campaign is a marketing strategy that sends a series of automated, timed messages to a lead or customer. The messages are designed to keep the recipient engaged and move them further down the sales funnel.

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Dynamic Content

Dynamic content refers to any content that is not static, but instead is regularly updated or changed in some way. This can include everything from website content to social media posts, and can be customized to suit the needs of the individual or organization.

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Dynamic keyword insertion (DKI)

Dynamic keyword insertion is a feature of some Natural Language Processing (NLP) tools that allows you to dynamically insert custom words or phrases into a text. This can be useful for adding specific terms or expressions that are not already in the text, or for correcting errors.

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E

E-Commerce

Commerce is conducted through the Internet. This includes the buying and selling of goods and services, as well as the exchange of information between businesses and customers.

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Editorial Calendar

An editorial calendar is a schedule that shows the release dates of future content, such as blog posts, articles, or videos. It can also be used to plan other marketing activities, such as social media posts or email campaigns.

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Effective Cost Per Thousand Impressions (ECPM)

An effective cost per thousand impressions (ECPM) is the metric used to measure how much it costs to generate 1,000 impressions on a website or online advertisement. This metric is used to help businesses determine whether or not a campaign is effective and profitable.

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Email

Email is a message that is sent electronically from one person to another, intended to distract those from actually working. It is the bane of every office worker, as it takes up valuable time that could be spent actually getting work done. It is also a great procrastination tool, as one can easily spend hours reading and responding to email instead of working on actual tasks.

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Email Automation

Email Automation is a process of automating the distribution of messages to one or more recipients via a network, typically using software that sends the messages according to a pre-determined schedule or in response to an event.

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Email List

An email list is a collection of email addresses that can be used to send messages to a group of people.

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Email Marketing

Email marketing is a powerful digital marketing strategy that involves sending targeted emails to a group of recipients with the primary goal of promoting products, services, or building relationships with potential and existing customers. It is a form of direct

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Engagement

Engagement on a website is the commitment or obligation that a website has to do something for its users. This can include providing quality content, delivering an excellent user experience, or maintaining a trustworthy site.

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Error 404

An Error 404 message is displayed on a web page when a link to a page that does not exist is clicked.

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Evergreen Content

Evergreen content is content that is information that will be good to read later in time updated and relevant to readers. It can be in the form of blog posts, articles, or even social media updates.

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Eye Tracking

Eye tracking is a process of measuring the movement of eyes. This information can be used to determine where a person is looking on a screen, what they are paying attention to, and how long they look at something.

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Ezine

An ezine is a digital publication that is generally emailed to subscribers. It may be a standalone publication or it may be part of a larger website. Ezines may be about any topic, but they are often focused on a specific niche.

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F

Facebook

Facebook is a website where you can post about your day-to-day activities, as well as share pictures of your cat. It’s also a great way to stay connected with grandparents all over the world!

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Facebook Ads

Facebook Ads is an online advertising service operated by Meta that enables marketers to display ads on Facebook and Instagram.

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Facebook Ads Manager

Facebook Ads Manager is a web-based application that provides tools for creating, managing, and analyzing Facebook advertising campaigns. It includes features for creating ads, targeting audiences, measuring results, and optimizing campaigns.

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Facebook Business Page

A Facebook Business Page is a separate entity from your personal Facebook profile and is designed for businesses, brands, organizations, or public figures to interact with their fans and customers.

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Facebook Profile

A Facebook profile is a user’s personal page on the social networking website Facebook. It includes the user’s name, profile picture, cover photo, friends, bio, and other information.

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Favicon

A favicon (short for favorites icon), is also known as a small website icon associated with a particular Web site or Web page.

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Featured Snippet

Featured Snippet is a highlighted and optimized block of text from a web page in the search results, typically the answer to a user’s question as posed in a query.

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Federal Communications Commission (FCC)

The Federal Communications Commission is a government organization that regulates interstate and international communications by radio, television, wire, satellite, and cable. They also make rules governing the use of the radio spectrum and the internet.

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Federal Trade Commission (FTC)

The Federal Trade Commission (FTC) is a United States government agency that is responsible for protecting consumers and promoting competition. The FTC enforces antitrust laws, investigates fraudulent business practices, and educates consumers about their rights.

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First-Mover Advantage (FMA)

First-mover advantage (FMA) is a marketing term for the advantage that a company has when it is the first to enter into a market. This advantage can be due to several factors, including reduced competition, the ability to set prices, and the ability to establish a dominant market share.

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Footer

Footer is a term used in publishing and web design to denote the text at the bottom of a page or website. This text often contains copyright, contact information, or other miscellaneous links.

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Forecasting

Forecasting is the process of predicting future events or trends based on past observations. It involves analyzing data to identify patterns and then using that information to make assumptions about what might happen in the future.

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Form

A form is a type of online form that allows users to input data into a web page. Web forms are commonly used to collect user input, such as names, addresses, and email addresses, for purposes such as registration, contact requests, surveys, or orders.

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Forum

A Forum is a website or online service where people with shared interests or backgrounds can connect and discuss topics. Forums are often used to discuss specific topics in detail, and can be helpful for finding information on specific subjects.

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Freemium

A pricing model where a product or service is offered for free, with the option to pay for premium features or services.

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G

Gated Content

Gated content is a type of online content that is accessible only to users who have met a certain criterion, such as filling out a form or subscribing to a mailing list. This type of content is used by website owners and marketers to control access to their site or to gather leads.

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Geographic Segmentation

A geographic segmentation divides a market into different geographical units, such as countries, regions, states, or provinces. These divisions can be based on any number of factors, such as population size, climate, income levels, or cultural characteristics.

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Go To Marketing (GTM)

Go To Marketing is a growth marketing strategy that focuses on acquiring new customers through digital marketing channels. This approach uses a combination of paid and organic methods to drive traffic to a website or product.

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Going Live

Going live or live deployment is the process of making a website available to the public, after it has been created and tested in a private or development environment.

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Google Ads

Google Ads is a form of online advertising that allows businesses to create text or banner ads that appear alongside the Google search results.

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Google Algorithm

Google’s algorithm is a complex mathematical formula that is designed to rank websites based on their relevance and importance.

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Google Data Studio (GDS)

Google Data Studio is a data visualization and reporting tool developed by Google. It allows users to create reports and dashboards from data stored in Google Sheets, BigQuery, and other data sources. Reports can be customized and shared with other users.

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Google My Business

Google My Business is a free business listing service offered by Google. It allows businesses to create a profile page on Google, which includes information such as hours of operation, contact information, and customer reviews. Customers can use Google My Business to find businesses near them and review their experiences.

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Google Remarketing

Remarketing is a form of online advertising that allows businesses to target customers who have previously visited their website. With remarketing, businesses can display targeted ads to these customers as they browse other websites on the internet.

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Google Search Console

Google Search Console is a free website optimization tool offered by Google. It allows businesses to track their website’s search engine visibility and performance, identify errors, and receive feedback from Google about how their website is performing.

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Google Tag Manager (GTM)

Google Tag Manager is a free tool that allows marketers to manage and deploy tags (pieces of code) on their website. It provides an easy-to-use interface, along with tagging templates, to help you get started quickly.

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Gross Rating Points

Gross Rating Points (GRP) is a term used in advertising and marketing. It refers to the number of people who see an ad or commercial, regardless of whether they interact with it. GRP is usually calculated by multiplying the number of viewers by the average frequency with which they see the ad.

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Growth Marketing

Growth Marketing is the term used for the process of accelerating the growth of a company or product through marketing channels. This can be done through a number of means, such as increasing brand awareness, developing and executing marketing campaigns, and expanding into new markets.

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Gtm – Go To Meeting

Gtm, short for GoToMeeting, is a popular online conferencing and video collaboration tool that enables individuals and teams to meet, collaborate, and communicate seamlessly over

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Guerilla Marketing

Guerilla Marketing is a form of marketing that uses low-cost or non-traditional methods to promote a product or service. These methods can include stunts, guerrilla advertising, and online marketing.

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Guest Blogging

Guest Blogging is a form of marketing where you write guest posts for other websites in your industry. This can be a great way to get exposure for your brand and drive traffic to your website.

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H

Hamburger Menu

The Hamburger Menu is a three-lined menu icon that is used to represent a list of menu items. When clicked, it typically opens a slide-out menu with more detailed options.

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Hard Bounce

A hard bounce is an email that cannot be delivered due to a permanent reason, such as the recipient’s email address not existing or the recipient’s email server blocking delivery.

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Hashtag

A hashtag is a type of metadata tag used on social networks such as Twitter and other microblogging services, allowing users to apply a single keyword or phrase to a post.

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Heat Map

A heat map is a graphical representation of data where individual values are represented by colors. The warmer the color, the higher the value. Heat maps are used to show user behavior on specific webpages.

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Hreflang Tags

Hreflang tags are HTML elements that help webmasters declare the language and country-specific versions of their websites. Using hreflang tags, webmasters can indicate to Google which versions of their websites they would like shown to users in different countries and regions.

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HTML

HTML is a markup language that describes the structure of your material. HTML is made up of many components, each of which you use to surround and wrap different parts of the content in order to make it appear or function a certain way.

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HTTP

HTTP (HyperText Transfer Protocol) is the protocol that governs how browsers request and receive web pages and other content from servers.

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HTTPS

HTTPS (Hyper Text Transfer Protocol Secure) is a communications protocol used to protect information between your computer and the website you’re visiting. It uses an encrypted connection, which means that the data passing back and forth is scrambled so that it can’t be read by anyone who might intercept it.

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I

ICP

An ICP (Ideal Customer Profile) is a customer profile that defines the firmographic, environmental and behavioral attributes of accounts that are expected to become a company’s most valuable customers.

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Iframe

A graphical user interface element that allows a web developer to include content from another website directly inside their own page.

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Inbound Marketing

Inbound Marketing is a marketing strategy that focuses on drawing customers in through quality content rather than pushing them out with traditional advertising methods.

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Index

the process of a search engine spider crawling and indexing websites for results in a search engine.

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Integrated Marketing

Integrated Marketing is a strategic marketing approach that coordinates various marketing communication channels to deliver a consistent message to a target market.

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IP Address

An IP Address (or Internet Protocol address) is a unique identifier assigned to devices participating in a network using the Internet Protocol. Ip Addresses are used in routing traffic across the Internet.

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J

K

Key Success Factors

A Key Success Factor (KSF) is a business term that refers to an element or combination of elements that are essential to the success of a company or organization.

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Keyword

SEO Keywords are a specific set of words or phrases that you optimize your website for in order to improve your search engine ranking.

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Keyword Research

Keyword research is the process of identifying and targeting words and phrases that are relevant to your business and your audience.

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Keyword Stuffing

Keyword stuffing is a technique used in search engine optimization (SEO) to increase the occurrence of keywords or phrases on a web page

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KPI

A KPI (Key Performance Indicator) is a metric that you track to measure the success of your business.

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L

Landing Page

A landing page is a web page that a user arrives at after clicking on a link, usually in an email, search engine result, or advertisement.

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Lead

A marketing lead is a potential customer that has been identified as being interested in a company’s products or services.

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Lead Flows

Lead flows are a series of steps or processes that a company uses to convert marketing leads into paying customers. The lead flow process typically begins with the identification of potential customers, followed by the engagement of those customers through various marketing campaigns.

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Lead Gen

Lead Generation refers to a marketing strategy employed by businesses in order to generate new leads for their sales team.

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Lead Magnet

A lead magnet is a piece of content, typically an ebook, white paper, or cheat sheet, that is offered to website visitors in exchange for their contact information.

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Lead Nurturing

Lead nurturing is the process of building relationships with potential customers or clients over time, with the goal of converting them into paying customers or clients.

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Lifetime Value (LTV)

Lifetime Value (LTV) is a calculation that estimates the amount of money a company expects to earn from a customer over the course of their relationship with that customer.

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Like-Gate

Like-Gate is a feature on social media platforms that allows users to only see posts from certain people, pages, or groups if they “like” them.

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Linkedin Profile

A LinkedIn profile is a digital resume and networking tool that allows users to create a Profile page to showcase their professional background and experience to other LinkedIn members.

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Long-Tail Keyword

A long-tail keyword is a keyword that is not as popular as a head keyword, but still has enough search volume to be worth targeting.

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M

Margin

A margin is the difference between the cost of a good or service and the price at which it is sold.

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Marketing Automation

Marketing automation is the use of software to automate marketing tasks such as email marketing, social media marketing, and targeted advertising.

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Marketing Objectives

Marketing objectives are specific goals that a company sets for its marketing efforts. These objectives can include increasing sales, boosting brand awareness, or growing market share.

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Marketing Research

Marketing research is the process of gathering, analyzing, and reporting information about a target market, its needs and wants, and the competitive environment.

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Media Kit

A media kit is a collection of marketing materials about a product or company, typically distributed to journalists and other members of the media.

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Meta Description

A meta description is a short summary of a web page, typically used to describe the page’s content to users in search engine results pages.

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Meta Tags

Meta tags are a list of search terms that a web page is targeting. They are used by search engines to help determine the page’s relevance to a given query.

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Meta Title

Meta Title is the title of a web page that is used as the title in search engine results pages. It is also used in the tab of a web browser when the page is open.

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Microsite

A microsite is a website that is dedicated to a specific topic or purpose. It is often used to promote a product or service, or to drive traffic to another website.

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Mobile Marketing

Mobile marketing is the use of marketing techniques to promote and sell products or services through mobile devices, such as smartphones and tablets.

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Mobile Search

Mobile search is a type of search engine optimization that specifically targets mobile devices, such as smartphones and tablets.

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Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is a measure of the amount of revenue a company generates from subscription-based products or services. It is calculated by multiplying the average monthly revenue generated by each customer by the number of active customers.

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Mousetrapping

Mousetrapping is a type of online marketing technique that uses a pop-up window or other user interface element to trap a user’s attention and get them to provide their contact information, such as their name and email address.

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N

Narrowcasting

Narrowcasting is a marketing strategy that involves tailoring and delivering specific content or messages to a well-defined and segmented audience. Unlike broadcasting, which targets a

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Native Advertising

Native advertising is a prevalent and innovative marketing strategy that seamlessly integrates promotional content with the surrounding editorial or organic content, making it appear native

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New Users

New Users, often referred to as newcomers or first-time users, are individuals who have recently engaged with a product, service, website, or platform for the

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News Feed

In the world of marketing, a Niche Market is a term that plays a pivotal role in helping businesses define their target audience with precision.

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No-Follow Link

No-Follow Link: we hear about it often in the realm of digital marketing and search engine optimization, but what exactly is it? In simple terms,

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O

Off-Page Optimization

Off-Page Optimization is a fundamental concept in the world of digital marketing. It refers to the strategies and techniques employed outside of a website to

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Offer

In the world of marketing, an “Offer” is a powerful tool that plays a pivotal role in attracting, engaging, and ultimately converting customers. It is

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Omnichannel Marketing

Omnichannel Marketing is a dynamic and customer-centric approach to marketing that aims to create a seamless and integrated experience for consumers across multiple channels and

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On-Page Optimization

On-Page Optimization is a fundamental concept in the field of digital marketing that plays a pivotal role in enhancing a website’s visibility and search engine

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Onboarding

Onboarding is a crucial process in the world of marketing and business that encompasses the comprehensive integration of new employees, customers, or users into an

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Online Marketing

Online marketing, also known as internet marketing or digital marketing, is a dynamic and multifaceted term that encompasses a wide range of strategies and techniques

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Open Graph Tag

The Open Graph Tag, often abbreviated as OG tag, is a crucial element in the world of digital marketing and web development. It is a

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Opt-In Email

Opt-In Email is a pivotal concept in the realm of email marketing. It refers to a permission-based approach where individuals willingly subscribe or “opt in”

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Opt-Out Email

Opt-Out Email is a crucial term in the realm of email marketing, representing a fundamental aspect of ethical communication between businesses and their customers. In

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Organic Search

Organic Search is a fundamental concept in the world of digital marketing, referring to the process of obtaining website traffic through unpaid, natural search engine

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Outbound Link

Outbound links are an integral part of online content and digital marketing strategies. They are hyperlinks that direct users from one website to another external

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Owned Media

Owned media refers to the digital assets and content that a business or organization owns and controls. These assets are typically found on platforms that

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P

Page Speed

Page speed refers to the time it takes for a web page to load completely in a user’s web browser. It is a critical aspect

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Page View

Page view is a fundamental metric in digital marketing that measures the number of times a webpage or website has been accessed or loaded by

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Pagejacking

Pagejacking is a term that refers to the unethical and manipulative practice of hijacking or copying web pages from legitimate websites and then displaying them

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Paid Distribution

Paid Distribution is a pivotal concept in the realm of marketing that plays a substantial role in enhancing the visibility and reach of products or

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Paid Search

Paid Search, also known as Pay-Per-Click (PPC) advertising, refers to a digital marketing strategy where advertisers pay a fee each time their ad is clicked

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Paid Search Traffic

Paid Search Traffic is a fundamental concept in the realm of digital marketing, representing a significant channel for driving website visits and generating potential leads

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Partner Marketing

Partner marketing is a dynamic and collaborative strategy in the world of marketing where two or more businesses join forces to promote each other’s products

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Payment Threshold

Payment Threshold refers to the minimum amount of earnings or funds that an individual or business must accumulate before they can receive a payout or

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PBN

In the ever-evolving landscape of digital marketing, staying ahead of the competition is crucial. One strategy that has gained both notoriety and popularity is the

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Permission Marketing

Permission marketing is a fundamental concept in the field of marketing that revolves around obtaining explicit consent from consumers or potential customers before delivering marketing

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Personal Development Plan

Personal Development Plan (PDP) is a comprehensive and structured framework that individuals employ to assess their current skills, set achievable goals, and outline a strategic

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Personalized Marketing

Personalized Marketing is a dynamic strategy employed by businesses to tailor their marketing efforts to individual consumers, rather than using a one-size-fits-all approach. It involves

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POC

POC (Point Of Contact) refers to a crucial aspect of marketing and business communication. It is the specific individual or department within an organization that

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Podcast

Podcasts have become a ubiquitous part of our digital landscape, transforming the way we consume audio content. In simple terms, a podcast is a form

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Pop-Under Ad

Pop-Under Ads are a popular and effective form of online advertising that have become ubiquitous in the digital marketing landscape. These ads are characterized by

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Pop-Up Ad

Pop-up ads are a common sight on the internet and have become a fundamental part of digital marketing. These intrusive advertisements are designed to suddenly

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Portfolio

In the world of marketing, the term “Portfolio” is a crucial concept that plays a pivotal role in showcasing a company’s work, products, or services.

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PPC

Pay-per-Click, commonly referred to as PPC, is a fundamental concept in digital marketing. It is an online advertising model where advertisers pay a fee each

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PPS

Pay per sale, often abbreviated as PPS, is a popular performance-based pricing model used in the world of digital marketing and e-commerce. This method of

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PR

Public Relations (PR) is a multifaceted field that plays a pivotal role in shaping and maintaining the image, reputation, and communication strategies of individuals, organizations,

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Product Lifecycle

Product Lifecycle refers to the various stages that a product goes through from its inception to its eventual withdrawal or discontinuation from the market. It

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Product Marketing

Product marketing is a vital aspect of any organization’s marketing strategy, focused specifically on promoting and showcasing a company’s products to its target audience. It

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Product Matrix

Product Matrix is a fundamental concept in the field of marketing that plays a crucial role in strategizing, planning, and optimizing product offerings. It refers

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Product Positioning

Product positioning is a fundamental concept in marketing that involves strategically placing a product within the minds of consumers. It’s the art and science of

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Product Range

Product range, also known as product line or product assortment, refers to the variety of products or services offered by a business within a specific

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Product-Led Growth

Product-Led Growth is a modern and innovative approach to marketing and business growth that has gained significant prominence in recent years. This strategy centers around

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Programmatic Advertising

Programmatic Advertising has revolutionized the world of marketing and advertising in recent years. In this comprehensive glossary page, we will delve into the intricacies of

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Promotional Mix

Promotional Mix is a crucial concept in the world of marketing, representing the combination of various promotional tools and strategies that a company uses to

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Promotions

Promotions are a crucial element in the dynamic world of marketing. In essence, they refer to a set of strategic activities, campaigns, or incentives designed

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Psychographics

Psychographics is a term frequently employed in the field of marketing to delineate a comprehensive understanding of consumer behavior and preferences. It delves deep into

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Q

QR Code

QR Code, short for Quick Response Code, is a two-dimensional barcode that contains information encoded within a pattern of black squares arranged on a white

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Qualified Lead

In the realm of marketing and sales, the term “Qualified Lead” holds significant importance. It refers to a prospective customer who has been identified as

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Quality Score

Quality Score is a metric used in online advertising platforms, such as Google Ads, to evaluate the quality and relevance of ads, keywords, and landing

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Questionnaire

A questionnaire is a research instrument used in quantitative and qualitative studies to collect data from respondents. It consists of a series of questions designed

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R

Reciprocal Links

Reciprocal Links Reciprocal links, also known as link exchanges, are a form of mutual agreement between two websites to link to each other. This arrangement

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Redirect URL

A Redirect URL, also known as a forwarding URL or destination URL, refers to a web address that guides users from one web page to

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Referral

Referral is a marketing strategy where satisfied customers recommend a product or service to others, thereby generating new leads or customers for a business. It

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Relationship Marketing

Relationship marketing is a strategic approach that focuses on building long-term relationships with customers rather than simply selling them products or services. It emphasizes the

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Remarketing

Remarketing is a strategic marketing technique aimed at re-engaging potential customers who have previously interacted with a brand or its products/services but have not yet

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Research and Development (R&D)

Research and Development, often abbreviated as R&D, constitutes the process of exploring, experimenting, and innovating to create new products, services, or processes, or improve existing

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Responsive Design

Responsive design refers to a web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices, from

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Retargeting

In the world of digital marketing, retargeting emerges as a powerful tool to re-engage potential customers who have previously interacted with a brand but haven’t

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Retweet

Retweeting is a fundamental feature on social media platforms, particularly on Twitter, where users can repost or share content originally posted by another user with

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Revenue Operations

Revenue Operations (RevOps) refers to the integration of sales, marketing, and customer success processes within an organization to optimize revenue generation and enhance overall business

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Robots.txt

Robots.txt is a text file used by websites to communicate with web crawlers or robots, specifying which areas of the site should be crawled or

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Run of Site (ROS)

In the dynamic world of digital marketing, understanding specialized terms like Run of Site (ROS) is crucial for crafting effective campaigns and strategies. Let’s delve

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S

S.W.O.T. Analysis

In the realm of business and marketing, the term S.W.O.T. Analysis holds significant weight. It’s a strategic planning technique used to identify and understand the

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Sales Enablement

Sales enablement is a strategic approach to equipping sales teams with the resources, tools, knowledge, and support they need to effectively engage with prospects and

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Sales Funnel

Sales funnel refers to the systematic process that businesses use to convert prospects into customers. It’s a visual representation of the customer journey, from the

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Sales Operations

Sales Operations refers to the strategic function within an organization responsible for optimizing the efficiency and effectiveness of the sales team’s activities. It encompasses a

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Schema Markup

Schema Markup, also known simply as Schema, is a structured data vocabulary that helps search engines understand the content on web pages more effectively. It’s

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Search Engines

In the vast landscape of the internet, search engines play a pivotal role in navigating users to relevant information. Search engines are sophisticated software systems

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Search Query

When we talk about “Search Query,” we’re diving into the heart of online exploration. Essentially, a search query refers to the specific words or phrases

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Sender Score

Sender Score is a metric used in email marketing to evaluate the reputation of a sender’s email address or IP address based on various factors

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Sessions

Sessions are a fundamental concept in online marketing and web analytics. In simple terms, a session refers to a single visit made by a user

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Shopping Cart

Shopping cart, in the realm of e-commerce, refers to a virtual basket or container that holds items selected by a shopper during their online shopping

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Sidebar

In web design and marketing, a sidebar refers to a vertical column or panel typically located on the side of a webpage or document, separate

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Sitelink

Sitelinks are additional links that appear below the main URL in a search engine result snippet. These links provide users with quick access to specific

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Sitemap

A Sitemap is a structured list or diagram of all the pages on a website, serving as a roadmap for both search engine crawlers and

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Smarketing

In the realm of modern marketing, where seamless integration between sales and marketing is paramount, the term “Smarketing” emerges as a cornerstone concept. Smarketing, a

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Smart Content

Smart content refers to dynamically personalized and adaptive digital material that tailors itself based on user behavior, preferences, demographics, or other data-driven insights. Unlike static

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Social Media Marketing

Social Media Marketing refers to the practice of promoting products, services, or brands through various social media platforms to engage with potential customers, increase brand

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Social Proof

In the realm of marketing, social proof stands as a pivotal concept, wielding significant influence over consumer behavior and decision-making processes. Essentially, social proof refers

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Soft Bounce

Soft Bounce occurs when an email is temporarily undeliverable to the recipient’s inbox. Unlike a hard bounce, which is caused by permanent issues like an

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Spam

Spam, in the context of marketing, refers to unsolicited or unwanted messages, typically sent in bulk, with the intention of promoting products, services, or other

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Spider

Spiders, also known as web crawlers or bots, are automated programs used by search engines to systematically browse the internet, collecting data from web pages.

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Stickiness

In the world of marketing, stickiness refers to the ability of a product, service, or content to retain the attention and interest of its audience,

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T

Tags

Tags are a fundamental aspect of organizing and categorizing content across various digital platforms. They serve as descriptive labels attached to pieces of content, allowing

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Target Audience

Understanding the concept of a target audience is fundamental in marketing. It refers to the specific group of people at whom a product, service, or

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Target Marketing

In the realm of marketing, target marketing stands as a pivotal strategy that involves identifying specific segments of the market and tailoring promotional activities and

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Tech Stack

In the realm of technology, the term “Tech Stack” refers to a combination or stack of various software tools, programming languages, frameworks, libraries, and other

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Thought Leader

Being a thought leader isn’t just about having expertise; it’s about consistently sharing that expertise to influence others. Thought leaders are individuals or entities recognized

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Title Tag

A title tag is an HTML element used to specify the title of a web page. It serves as the clickable headline for a search

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Top Nav

Navigating through websites has become second nature to most internet users, and the top navigation bar, or “Top Nav” as it’s commonly referred to, is

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Tracking Code

Tracking code is a crucial component in digital marketing that allows businesses to monitor and analyze user behavior on their websites or other online platforms.

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Transactional Email

Transactional emails are messages sent to an individual in direct response to a specific action they have taken. Unlike promotional emails, which aim to market

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Twitter Advertising

Twitter advertising is a marketing strategy that involves promoting products, services, or content on the Twitter platform through paid promotional methods. It enables businesses and

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U

Unique Visitor

In the realm of digital marketing, the term “Unique Visitor” refers to an individual user who visits a website within a specific timeframe, typically within

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Unique Visitors

Unique visitors, in the realm of digital marketing and web analytics, refer to the number of distinct individuals who access a website within a specified

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User Experience (UX)

User Experience (UX) refers to the overall experience a person has when interacting with a product, service, or system, particularly in terms of its usability,

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User Interface (UI)

User Interface (UI) refers to the means by which a user interacts with a device, application, or website. It encompasses everything designed into an information

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Utm Code

Utm Code, short for Urchin Tracking Module Code, is a string of text added to the end of a URL to track the source, medium,

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V

Value Proposition

In the realm of marketing, the term Value Proposition stands as a cornerstone concept, defining the unique value a product or service offers to its

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Value Statement

In the realm of marketing, a Value Statement serves as the foundational declaration of the unique benefits and advantages a product, service, or brand offers

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Viral Content

Viral content refers to any piece of online material—whether it’s a video, image, article, or meme—that spreads rapidly across the internet, reaching a vast audience

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Vision Statement

A vision statement is a declaration that articulates an organization’s aspirations and long-term goals. It serves as a guide for decision-making, inspiring stakeholders, employees, and

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Vlog

Welcome to the world of vlogging! Whether you’re an aspiring content creator or a curious observer, understanding the ins and outs of vlogs can open

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W

Web Content Outlines

Web content outlines serve as the blueprint for organizing and structuring the content of a website. They provide a hierarchical framework that outlines the main

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Web Page

A web page is a digital document or file that is accessible through the internet. It is designed to be displayed in a web browser

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Webinar

Webinars have become an integral part of modern communication and marketing strategies, facilitating interactive online seminars, workshops, or presentations. Leveraging web-based technologies, webinars allow participants

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Website

A website is a collection of related web pages containing various types of content, including text, images, videos, and interactive elements, all accessible via a

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Welcome Email

Welcome email refers to the initial message or series of messages sent to new subscribers or customers when they first engage with a brand, product,

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White Hat Seo

In the vast landscape of digital marketing, White Hat SEO stands as a beacon of ethical practice and sustainable growth. It refers to the legitimate

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Whitepaper

A whitepaper is a comprehensive document that presents a problem and proposes a solution, typically in the context of business or technology. It serves as

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Wireframes

Wireframes are visual representations of a web page or application’s layout, illustrating the skeletal framework and basic structure without incorporating design elements like colors, fonts,

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Word of Mouth (WOM)

Word of Mouth (WOM) is a powerful form of communication where information, ideas, and opinions about products, services, or brands are passed from person to

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WordPress

WordPress is a widely-used open-source content management system (CMS) primarily used for creating websites and blogs. It offers a user-friendly interface, allowing users to build

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Workflow

Workflow refers to the sequence of steps or tasks that are necessary to complete a specific process or project. It encompasses the systematic organization and

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X

XML Sitemap

XML Sitemap is a file that lists all the important pages of a website to ensure search engines can crawl and index them effectively. It

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Y

Z

Zero Cost Strategy

Zero Cost Strategy refers to a marketing approach that aims to minimize expenses associated with promoting a product or service. It involves leveraging available resources

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