The term came from area of the newspaper or magazine that is visible to a person who has just picked it up, which differs from what you would see if you looked at the entire page. Above The Fold is also an advertising strategy where ads are placed high on a website (above the part of the webpage that gets cut off when scrolling down) so they will be seen first by visitors before any other content loads.
Account-based marketing is a way of targeting customers based on their relationships with different brands. It works by identifying the different types of accounts relevant to a customer and then finding out how these relationships can be used as a type of segmentation to identify with that customer’s needs and interests.
Ad extensions are additional pieces of information that can be attached to an ad usually used in Google Ads. This information can be anything from a call button to location information. Ad extensions give people more reasons to choose your business, and they may increase an ad’s clickthrough rate by several percentage points.
An ad network is a network that connects advertisers to publishers. Advertisers are companies that want to promote their products or services, and publishers are websites or apps that want to sell ad space. Ad networks usually take a commission from the money earned by the publisher.
Advertising attribution, as a concept, is the process of assigning credit for clicks, conversions, and sales. Attribution modeling provides you with insight into what keywords, ads, and campaigns are generating the most value for your business so that you can optimize your PPC activity for better results.
Audience segmentation divides a more vast audience into smaller groups or segments based on shared characteristics such as demographics, interests, behaviors, or other relevant factors. This process allows marketers to create targeted marketing campaigns that resonate with specific groups, leading to higher conversion rates, better ROI, and improved customer engagement.
An autoresponder is a type of software that automatically responds to incoming electronic communication, such as e-mails. Autoresponders can be configured to send a variety of responses, such as a simple acknowledgement that the message was received, or a more detailed response containing specific information.
The term ‘bot’ – short for robot – is a software program that performs automated, repetitive, pre-defined tasks. Because they are automated, they operate much faster than human users. They carry out useful functions, such as customer service or indexing search engines, but they can also come in the form of malware – used to gain total control over a computer.
The term business-to-customer (B2C) refers to the exchange of goods and services directly between a Business and its consumers, who are the ultimate users of its products or services. The majority of Businesses that sell directly to customers can be classified as B2C businesses.
Classified advertising is a form of advertising that is used to promote goods and services. Classified advertising is a form of advertising that is used to promote goods and services. Classified ads appear in newspapers, magazines, yellow pages, online directories and for some types of businesses in local signs.
Contextual marketing is marketing that is based on the context of the customer. Contextual marketing has been found to be successful with online advertising that is targeted at visitors of blogs, Facebook pages, and other social media sites that are related to a company’s products. The focus is on providing content that is related to what the visitor was most likely looking for when they found these sites by searching for products or brands, or clicked on sponsored links. This type of marketing relies on predictive analytics. It also focuses on the user’s location, time of day, and other demographic data.
Conversational marketing is a form of marketing that engages with consumers. Live chat, bots, voice assistants, and other types of conversational AI are all examples of conversational marketing. Conversational marketing may be used to promote products that have previously been regarded as marketing materials.
Conversion Rate is the percentage of visitors to a website who have completed the desired action, such as signing up for a product or service or purchasing a product. The conversion rate is generally measured as a single number, but a multi-channel conversion tracking system enables marketers to measure conversions from several different sources.
Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take the desired action, such as filling out a contact form or making a purchase. It involves testing and experimenting with different elements of your website to see which ones result in more conversions.
Customer lifetime value (CLV) is the total worth to a firm of a customer over the course of their relationship. It’s an essential indicator since retaining current customers is less expensive than attracting new ones, so increasing the worth of your existing clients is an excellent approach to raise revenue.
Customer relationship management (CRM) is the process of managing a company’s interactions with current and potential customers. It involves using technology to organize and track customer information, as well as customer interactions, in order to improve business relationships customers and develop new ones.
A marketing dashboard is a visual representation of data that provides insights into a company’s marketing performance. It can include data on website traffic, social media engagement, leads generated, and other key metrics. A marketing dashboard can help companies track their progress towards marketing goals and identify areas for improvement.
Deep linking is a technique used to link directly to specific content within an app or website, as opposed to the app’s or website’s homepage. This can be useful for providing users with quick and easy access to the content they’re looking for, without having to navigate through a series of menus or pages.
The deep web (or invisible web) is a part of the World Wide Web that is not indexed by traditional search engines. The deep web contains content that is not accessible through standard web browsers, such as content that is hidden behind login screens or requires special software to access.
A doorway page is a type of web page that is designed to rank highly for specific search queries, but provides little or no value to users who click on it. Doorway pages are often created by businesses who want to funnel users from search engines to their other websites, without providing them with any useful information in the process.
Dynamic keyword insertion is a feature of some Natural Language Processing (NLP) tools that allows you to dynamically insert custom words or phrases into a text. This can be useful for adding specific terms or expressions that are not already in the text, or for correcting errors.
An effective cost per thousand impressions (ECPM) is the metric used to measure how much it costs to generate 1,000 impressions on a website or online advertisement. This metric is used to help businesses determine whether or not a campaign is effective and profitable.
Email is a message that is sent electronically from one person to another, intended to distract those from actually working. It is the bane of every office worker, as it takes up valuable time that could be spent actually getting work done. It is also a great procrastination tool, as one can easily spend hours reading and responding to email instead of working on actual tasks.
The Federal Communications Commission is a government organization that regulates interstate and international communications by radio, television, wire, satellite, and cable. They also make rules governing the use of the radio spectrum and the internet.
The Federal Trade Commission (FTC) is a United States government agency that is responsible for protecting consumers and promoting competition. The FTC enforces antitrust laws, investigates fraudulent business practices, and educates consumers about their rights.
First-mover advantage (FMA) is a marketing term for the advantage that a company has when it is the first to enter into a market. This advantage can be due to several factors, including reduced competition, the ability to set prices, and the ability to establish a dominant market share.
Gated content is a type of online content that is accessible only to users who have met a certain criterion, such as filling out a form or subscribing to a mailing list. This type of content is used by website owners and marketers to control access to their site or to gather leads.
Google My Business is a free business listing service offered by Google. It allows businesses to create a profile page on Google, which includes information such as hours of operation, contact information, and customer reviews. Customers can use Google My Business to find businesses near them and review their experiences.
Gross Rating Points (GRP) is a term used in advertising and marketing. It refers to the number of people who see an ad or commercial, regardless of whether they interact with it. GRP is usually calculated by multiplying the number of viewers by the average frequency with which they see the ad.
Growth Marketing is the term used for the process of accelerating the growth of a company or product through marketing channels. This can be done through a number of means, such as increasing brand awareness, developing and executing marketing campaigns, and expanding into new markets.
Hreflang tags are HTML elements that help webmasters declare the language and country-specific versions of their websites. Using hreflang tags, webmasters can indicate to Google which versions of their websites they would like shown to users in different countries and regions.
HTTPS (Hyper Text Transfer Protocol Secure) is a communications protocol used to protect information between your computer and the website you’re visiting. It uses an encrypted connection, which means that the data passing back and forth is scrambled so that it can’t be read by anyone who might intercept it.
Lead flows are a series of steps or processes that a company uses to convert marketing leads into paying customers. The lead flow process typically begins with the identification of potential customers, followed by the engagement of those customers through various marketing campaigns.
Monthly Recurring Revenue (MRR) is a measure of the amount of revenue a company generates from subscription-based products or services. It is calculated by multiplying the average monthly revenue generated by each customer by the number of active customers.