2023 Digital Marketing Glossary

Closed-loop marketing is a process that allows businesses to track the effectiveness of their marketing campaigns and make changes accordingly.

Cold Email is a message sent to a potential customer or business partner who you do not know, in the hope of starting a relationship or securing a sale.

Comment spam is an act of publishing unwanted comments on websites. It is usually published in order to promote a product or service.

Comparative advertising is a form of advertising in which businesses compare their products or services to those of their competitors. It is also known as “comparative marketing” or “contrast advertising”.

A contact form is one of the most common ways that website owners use to communicate with their visitors. A contact form allows you to send information about your business, an inquiry about an order, or any other questions.

Content is the information and ideas that are conveyed through a medium, such as writing, speech, or images.

content management system (CMS) is a type of software designed to create and publish Web-based content. It typically consists of a database, commonly MySQL or PostgreSQL, and a server-side scripting language, such as PHP or ASP.

Content Marketing is a marketing strategy where companies create and share valuable content with their customers to attract and retain prospects.

Contextual marketing is marketing that is based on the context of the customer. Contextual marketing has been found to be successful with online advertising that is targeted at visitors of blogs, Facebook pages, and other social media sites that are related to a company’s products. The focus is on providing content that is related to what the visitor was most likely looking for when they found these sites by searching for products or brands, or clicked on sponsored links. This type of marketing relies on predictive analytics. It also focuses on the user’s location, time of day, and other demographic data.

Conversational marketing is a form of marketing that engages with consumers. Live chat, bots, voice assistants, and other types of conversational AI are all examples of conversational marketing. Conversational marketing may be used to promote products that have previously been regarded as marketing materials.

The conversion path is the sequence of events that a website user follows from visiting a website to getting the desired brand outcome. Conversion paths are noticed in retrospect by going through the steps that led to a consumer’s conversion.

Conversion Rate is the percentage of visitors to a website who have completed the desired action, such as signing up for a product or service or purchasing a product. The conversion rate is generally measured as a single number, but a multi-channel conversion tracking system enables marketers to measure conversions from several different sources.

Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take the desired action, such as filling out a contact form or making a purchase. It involves testing and experimenting with different elements of your website to see which ones result in more conversions.

Copywriting is the process of writing the persuasive text for the purpose of advertising or marketing.

A company’s corporate identity is the public face of the business. It is how the company wants to be perceived by the outside world. The corporate identity includes things like the company’s name, logo, and marketing materials.

Cost of Sales is the direct and indirect costs associated with the creation of a product or service. It is also known as the cost of goods sold.

Cost Per Click is an advertising metric used to evaluate the cost-effectiveness of a campaign. Cpc is calculated by dividing the total cost of a campaign that generated any clicks by the number of clicks generated by this campaign.

Cost Per Impression is the measure of cost-effectiveness for an advertisement campaign. Cost Per Impression measures how much it costs to show your ad on a page view, not whether people click on your ad or not.

Cost per lead is a phrase often used by marketers to refer to the cost of acquiring a new lead from an advertisement or marketing campaign.

Cost per Mille (CPM) is the cost of advertising a message to 1,000 people. It is also known as Cost per Thousand (CPT), and Rate per Thousand (RPM).

Cost per acquisition is the total cost divided by the number of times that it has been acquired, or the number of users who have downloaded it.

The ad shown to users on a webpage, application, or other digital environment is known as a creative. Image, video, audio, and other formats may be used in creatives. In order for creatives to serve ads, they must be added to line items.

Crowdsourced content refers to a type of content that is created by a group of people such as a forum website, audience, or expert panels. It can be in the form of text, images, or videos.

Customer acquisition is the process of finding and attracting new customers to a business. It typically involves marketing and advertising efforts.

Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer. This cost can include advertising, marketing, and sales expenses, as well as the cost of any incentives offered to customers.

Customer Expansion is the act of increasing the number of customers that a company has. This can be done through a variety of methods, including marketing, sales, and customer service.

A customer journey is a term used in marketing to describe the customer’s experience with a brand, from the first time they become aware of it to long after they have stopped using its products or services.

Customer lifetime value (CLV) is the total worth to a firm of a customer over the course of their relationship. It’s an essential indicator since retaining current customers is less expensive than attracting new ones, so increasing the worth of your existing clients is an excellent approach to raise revenue.

A customer is considered to be loyal when they continue to make purchases from a business despite not always getting the best deals. Loyal customers are typically more profitable for a business, and businesses often go out of their way to keep them happy.

Customer marketing is the process of designing and executing marketing programs that target individual customers or specific customer segments. It involves understanding customer needs and desires and then creating a unique marketing mix to satisfy those needs.

Customer relationship management (CRM) is the process of managing a company’s interactions with current and potential customers. It involves using technology to organize and track customer information, as well as customer interactions, in order to improve business relationships customers and develop new ones.

Customer retention is the ability of a company to keep its customers and not lose them to its competitors.

It is a measure of how well a company meets or exceeds the needs and expectations of its customers.

Customer service is the provision of service to customers before, during and after a purchase.

Customer Success is the process of ensuring that customers achieve their desired outcomes and receive value from your product or service.

Customer support is a range of services that helps customers with using a product or service. It can include answering questions, providing training, and resolving problems.