Digital marketing is quickly replacing traditional marketing in the Cosmetic Surgeon industry. One industry that is highly susceptible to this “digital takeover” is the medical industry, and plastic surgery is no exception. Studies show that more and more doctors are turning to social media and organic search to attract new clients and increase their visibility in the field. If you’re a doctor looking for new patients, it’s worth your time to consider all of the benefits of investing in digital marketing and your current traditional marketing efforts!
What is digital marketing, and why is it so crucial in the medical industry
Digital marketing for surgeons is the act of promoting services to prospective customers through digital means, generally via social media, search engine optimization, advertising (paid ads), email marketing, online display advertising (including banners and electronic images), video marketing (including video clips and television commercials), and other online approaches. While some in the medical industry still think that traditional marketing is better than digital marketing in this field, they are slowly but surely realizing it’s easier to show ROI digitally.
The question shouldn’t be “To traditional market or to digital market?” Instead, try “How do we use both tactics to market effectively?” Of course, some businesses may benefit from going one way or the other, but on the whole, it is possible for both methods to thrive harmoniously. – HubSpot
Doctors who use digital marketing have a noticeable advantage over their peers. 76% of patients say they consider healthcare providers who have online reviews when searching for a doctor, compared with just 43% in 2014. This makes it crucial for doctors to either build their online reputation from scratch or buy digital ads to get new and existing patients to visit their websites.
Why doctors are turning to social media, digital advertising, and organic search
The use of social media, digital advertising, and organic search are becoming more common as a way for doctors to find new patients. There are several reasons why doctors are turning to these methods:
First, social media is an excellent way for doctors to connect with potential patients. Platforms like Facebook and Twitter allow doctors to share information about their practice, answer questions from patients to others wondering the same thing and provide valuable insights about their field. In addition, social media platforms can drive traffic to the doctor’s website, where patients can learn more about their services and schedule appointments.
Second, digital advertising is an instant way to reach new patients. By placing ads on relevant websites or search results pages, doctors can attract potential patients looking for the services they offer. Moreover, digital advertising allows doctors to target their ads to specific demographics, ensuring they’re reaching the right people.
Third, organic search is one of the most long-term effective ways to reach new patients. When potential patients search for information about a particular procedure or condition online, they’re likely to stumble upon the doctor’s website if it’s optimized correctly. This means doctors who invest in SEO (search engine optimization) can see a significant return on investment by appearing at the top of search engine results pages.
What you can do as a doctor if you’re looking for new patients
If you’re looking for new patients, there are a few things you can do to increase your chances of finding them:
- Make sure your website is up-to-date and looks professional. Your website is often the first impression potential patients will have of your practice, so making a good impression is essential.
- Ensure your website is easy to navigate, provides information about your services, and includes photos of your staff and office.
- Use social media to connect with potential patients. As mentioned earlier, social media platforms are an excellent way for doctors to share information about their practice, answer patient questions, and provide valuable insights about their field. In addition, social media can be used to drive traffic to the doctor’s website.
- Invest in digital advertising. By placing ads on relevant websites or search results pages, doctors can attract potential patients looking for the services they offer. Moreover, digital advertising allows doctors to target their ads to specific demographics, ensuring they’re reaching the right people.
The benefits of investing in digital marketing for your practice
There are many benefits to investing in digital marketing for your practice. Some of the most notable benefits include:
- Increased visibility: By using social media, digital advertising, and organic search, doctors can reach a larger audience than they would by relying on traditional marketing methods alone. This makes it easier for potential patients to find them, increasing their chances of becoming patients.
- Increased ROI: Digital marketing is more cost effective than traditional methods to reach new patients. In addition, it often provides a higher return on investment, meaning that doctors can see a more significant return.
- Greater flexibility: Digital marketing allows doctors to target their ads to specific demographics, making sure that they
Bottom Line
Doctors are turning to social media and organic search to attract new clients, gain more visibility in plastic surgery, and reach a larger audience. The benefits of investing in digital marketing for your practice include increased ROI (return on investment), greater flexibility with targeting specific demographics, and higher visibility online. Are you looking for new patients but unsure how best to invest your time or money? Let us know! We would love to hear from you! Our team is ready and waiting to help you craft a digital plan that drives new patients.
