If you’re running a managed service provider (MSP) business, you know that every lead and conversion counts. But do you know where those leads are coming from? Call tracking can help you answer that question and much more. In this article, we’ll explain what call tracking is, how it works, and its key features and benefits for MSPs.
What is Call Tracking?
Call tracking involves using unique phone numbers to track the source of incoming calls to your business. Call tracking systems can record information like the caller’s phone number, date and time of the ring, call duration, wait time, and whether the caller is a unique or repeat customer. This lets you see which marketing campaigns generate the most leads and conversions.
How to Call Tracking Works
There are a few ways to implement call tracking. One way is to use a call-tracking service that provides you with unique phone numbers to use in your marketing campaigns. These numbers can be placed on your website, social media channels, digital ads, and other marketing collateral. When a customer calls one of these numbers, the call tracking service records information about the call and provides it to you.
Another way to implement call tracking is to install software or hardware on your business’s phone system. This method allows you to track calls made to your existing phone numbers without requiring unique tracking numbers.
Static vs. Dynamic Numbers
Call tracking can be done using static or dynamic numbers. Static numbers don’t change based on the source of the ring and are assigned to a specific channel. Active numbers vary based on the call and require purchasing a number pool based on your traffic volume.
Recording and Transcripts
Some call tracking systems allow you to record and transcribe your calls. This can be useful for auditing customer interactions and improving your sales process. However, depending on your industry, you may not be able to use the recording element of call tracking.
Benefits of Call Tracking for MSPs
There are several key benefits of using call tracking for MSPs. These include:
- Attribution: Call tracking allows you to see which marketing campaigns are generating the most leads and conversions. This helps you allocate your marketing budget more effectively and optimize your campaigns for maximum ROI.
- Customer Insights: Call tracking can provide valuable insights into customer behavior, preferences, and pain points. By analyzing call data, you can improve your customer experience and retention.
- Sales Process Improvement: By listening to call recordings and analyzing call data, you can identify areas for improvement in your sales process. This can lead to better lead qualification, more effective sales pitches, and higher conversion rates.
- Cost Reduction: Call tracking solutions often include additional features like CRM functionality, SMS marketing, and lead gen forms. By consolidating your services, you can streamline your business and reduce costs.
Choosing a Call Tracking Vendor
There are several call-tracking vendors to choose from, each with its own set of features and pricing plans. When choosing a call tracking vendor, consider factors like pricing, number of minutes, specific numbers, availability of transcripts and recordings, and technical support.
Standard call tracking solutions include Marchex, CallRail, and CallTrackingMetrics. It’s important to note that there is no one-size-fits-all solution, so choosing a vendor that fits your specific needs and budget is essential.
To Wrap it Up
Call tracking is a powerful tool that can provide valuable insights into your marketing campaigns and sales process. By implementing call tracking, you can optimize your marketing budget, improve your customer experience, and increase conversion rates. With so many call-tracking solutions available, MSPs have never had a better time using this technology to boost their business success.
