As an MSP business, you need a comprehensive online marketing strategy to get your brand noticed and increase leads. If you’re starting out or looking for ways to improve your MSPs online presence, here are six actionable steps to help you market more effectively.
1. Establish Your Brand Presence with SEO.
SEO stands for Search Engine Optimization, and it’s the process of optimizing your website content so that it shows up in search engine results pages (SERPs). When people type in queries related to your MSP business’s services, you want them to find your site at the top of the search engine results list. To do this, use relevant keywords throughout your website and ensure all your content is up-to-date. Additionally, list your business on Google Business Profile (used to be Google My Business) so customers can easily find you when searching for nearby services.
2. Create Content That Matters.
Creating content is one of the best ways to increase brand awareness and attract potential customers. When creating content for your MSP business, focus on technology management and security solutions topics—this will help establish trust as an expert in the field. You can also create educational content about how businesses can improve their IT infrastructure or provide tips on cybersecurity best practices—this will show potential customers that you know what you’re talking about and give them trust in your expertise.
If your first starting out, I would recommend starting with YouTube over blogging. You can create short, engaging videos highlighting your services and providing tips for improving their IT systems from your phone. You can also share these videos on social media platforms like Facebook and Twitter to keep building that trust.
3. Leverage Social Media Marketing Strategies.
Social media is an excellent platform for boosting visibility and increasing engagement with potential customers. Consider creating accounts on popular platforms like Facebook, Twitter, Instagram, LinkedIn, etc., and start sharing valuable content related to technology management solutions or cybersecurity strategies—this will help drive traffic back to your website, where they can learn more about what you offer or convert into paying customers. Additionally, use social media platforms to engage with existing customers by responding quickly to comments or messages they may have sent through social channels – this will show them that you care about their feedback which could lead to repeat sales down the line!
Start on LinkedIn
Depending on the platform, social media is a hard place to sell and cold outreach. Nobody likes the person at the party who talks about work, except for LinkedIn. LinkedIn is a little different because people are there for two reasons: To find a new job and to network.
4. Utilize ABM – Cold Email Marketing Campaigns To Enhance Your Reach.
If your MSP business struggles to generate leads, consider implementing a targeted email marketing campaign. ABM stands for account-based marketing and is a great way to connect with potential customers that are first-time appointments. The key here is to be very specific about your target audience and send them highly personalized emails talking directly to them with a case study that relates to their needs.
5 . Pay Per Click Advertising (PPC).
We see the best results at about $6k per major Geo-targeted area. There is significant competition with MSPs, and we have seen the average cost per click north of $150.00. If you are new to PPC, I recommend starting with specific services and not just a general target on “Managed IT Services.” Drill 2 or 3 layers deep into what you do. You’ll likely see fewer impressions and clicks for your effort. I would also consider using this budget with LinkedIn outreach.
6. Don’t be Afraid of Break-Fix to get yourself in the door
It can be tough to get your foot in the door when selling MSP services, but you can use a few strategies to increase your chances of success. One way is to offer break-fix services to get in touch with potential customers and establish trust. Once you’ve gained their confidence, you can start upselling and cross-selling your MSP services. Remember to emphasize your value and how you can help them improve their IT systems or cybersecurity posture.
To Wrap It Up
Marketing your MSP business online requires a comprehensive approach if you want increased visibility and leads over time. Start by optimizing SEO elements such as keyword research and backlinks building; create content that matters; leverage social media marketing strategies; utilize email campaigns; take advantage of PPC advertising; monitor & analyze results–all these steps combined will lead towards success in growing an effective online presence for your MSP business! With these actionable steps, it’s only a matter of time before seeing positive returns! Good luck!