Search engine optimization (SEO) is an important part of any marketing strategy, but it’s especially important for managed service providers (MSPs). Since many MSPs serve customers in a specific geographic area, local SEO can give them the boost they need to rank higher on search engine results pages. Here are five local SEO strategies that MSPs can implement today.
1. Claim Your Google My Business Page
This is one of the most important things you can do for your local SEO efforts. A verified and optimized Google My Business page tells potential customers that you are legitimate and trustworthy. It also makes it easier for customers to find your business when they search locally. Be sure to include all necessary information, such as your address, phone number, hours of operation, and website URL.
2. Optimize Your Website Content
Your website content should be optimized for local searches by including keywords related to your services and geographic area. You should also include your city or region in titles, headings, meta descriptions, and other areas of your site where appropriate. This will help search engines understand that you are targeting customers in a specific area and make it easier for them to rank your site accordingly.
3. Get Reviews from Customers
Asking customers to leave reviews on sites like Google Business Profile can help boost your rankings and build trust with potential customers who read those reviews. And don’t forget about online directories like Yelp and Angie’s List; these sites are great places to get more reviews and increase visibility in the local market. GBP does offer easy links to share your GBP profile on 3rd party websites. I recommend including the link in your completed tickets with current customers.
4. Take Advantage of Local Citations
A “citation” is any mention of your business name or address online—even if there isn’t a link back to your website—and they can greatly impact your ranking in local searches. Make sure you take advantage of citation opportunities everywhere—on social media profiles, business directory websites, review sites, etc.—to ensure maximum visibility for potential customers searching for MSP services in their area.
5. Use Structured Data Markup
Structured data markup helps search engines better understand what type of content is on each page so that they can accurately index it for searches related to those topics or locations (in this case). Using structured data markup gives web crawlers more information about what type of content is on each page so that they can properly index it for relevant searches—especially ones related to location-specific keywords or phrases like “managed service provider near me.”
The Wrap Up
Local SEO strategies are essential for MSPs who want their businesses to stand out from the competition while increasing their visibility online and attracting new customers in their location-based target markets. From claiming their Google My Business page and optimizing their website content with location-specific keywords to getting customer reviews and taking advantage of local citations—MSPs have plenty of options for improving their visibility online with effective local SEO strategies! With these tips in mind, MSPs can set themselves up for success in no time!