Search engine optimization (SEO) is essential for any practice looking to increase its online visibility and reach more potential customers. SEO is critical for plastic surgery practices because it can help build trust and credibility with likely patients. Here are 15 terribly kept secrets to boosting your plastic surgery practice’s SEO:
- Start with keyword research. Identify every service you offer and phrases potential patients use to search for plastic surgery services, and ensure that your website has pages created for each of those terms.
- Create high-quality content. Your website should be filled with informative, engaging content that provides value to your visitors. This can include blog posts, videos, and patient testimonials.
- Optimize your images. Ensure all of your website’s images are properly optimized with descriptive file names and alt tags.
- Build high-quality backlinks. Backlinks from other reputable websites can help to boost your website’s search engine rankings.
- Make your website mobile-friendly. With more and more people accessing the internet on their smartphones and tablets, ensuring that your website is optimized for mobile devices is essential.
- Use social media. Social media platforms like Facebook, Instagram, and Twitter can be great ways to promote your plastic surgery practice and attract new patients.
- Encourage reviews and testimonials. Positive thoughts and testimonials can help to build trust and credibility with potential patients.
- Utilize local SEO techniques. Optimizing your website for local search results can help to increase your visibility to potential patients in your area.
- Use structured data. Structured data can help search engines understand the content on your website and make it more likely to appear in relevant search results.
- Monitor your analytics. Use tools like Google Analytics to track your website’s performance and make data-driven decisions about your SEO strategy.
- Make your website a communication hub. Encourage engagement on your website by including features such as a contact form, live chat, or appointment scheduling. This not only makes it easy for potential patients to get in touch with you, but it also helps to keep visitors on your website longer, which can improve your search engine rankings.
- Share to social media channels. Share your website’s content on your social media channels to drive traffic to your website and increase your visibility. This can also help to improve your search engine rankings by creating backlinks to your website.
- Get even more reviews and before-and-after photos. Reviews and before-and-after photos are powerful tools for building trust and credibility with potential patients. Encourage your satisfied patients to leave reviews on your website and review sites like Yelp, Google, and Healthgrades.
- Pay to play on the citations in your search results. Citations are mentions of your business on other websites. The more citations your business has, the more authoritative it will appear to search engines. Consider paying for directories and other online listings to improve your citations.
- Always answer your phone. This may seem like a small detail, but it can make a big difference in the eyes of potential patients. Make sure your phone is answered promptly, and calls are returned promptly. This can help to build trust and credibility with likely patients and improve your search engine rankings.
By implementing these other secrets, you can enhance your plastic surgery practice’s SEO and reach even more potential patients online. Always be consistent and persistent in your SEO efforts, and keep an eye on the analytics to see what’s working and what’s not.